DoubleClick To Unravel Mystery of Spyware, Cookies and Ad Blocking at
SFIMA January Meeting

FORT LAUDERDALE, Fla.--(BUSINESS WIRE)--Jan. 5, 2006--The South
Florida Interactive Marketing Association (SFIMA), a forum for
interactive professionals, businesses and educators, will present its
next monthly program, "Sizing up the Nemeses of Online Advertising:
Spyware, Cookies, & Ad Blocking" on Thursday, January 12, 2006, from
6:30 p.m. to 8:30 p.m. at The Riverside Hotel, 620 Las Olas Blvd., in
Fort Lauderdale. The event includes networking before and after the
program and is free for SFIMA members with paid membership, $39 for
non-members. To register, visit http://www.sfima.com or call Keith
Fletcher at 954-547-1965.


Online marketers need to understand the impact of Spyware, Cookies, &
Ad Blocking on their interactive marketing efforts. Are they truly the
"Nemeses of Online Advertising?" If so, how big is the problem? And,
most importantly, what can you do to mitigate their impact on your
interactive marketing plans? Brooks Dobbs, Senior Director of Privacy
Technology for DoubleClick, will answer these questions and more.
Dobbs, an active industry voice in the Spyware debate, has worked
closely with the US House Commerce Committee in its recent Spy-Act, HR
29 as well as with both the Burns and Allen Bills currently under
consideration in the US Senate.

This month's sponsor, LinkShare Corporation, is a leading provider of
technology solutions to track, manage, and analyze the performance of
sales, marketing, and business development initiatives. Combining
patented technology, a robust network, and expert account management
services, LinkShare empowers clients with the ability to collaborate
with partners online and develop cost-efficient pay-for-performance
campaigns.

About DoubleClick

DoubleClick Digital Advertising Solutions, an operating unit of
DoubleClick, provides technology and services that empower marketers,
agencies and Web publishers to work together successfully. Its focus
on innovation, reliability and insight enables clients to improve
productivity and results. DoubleClick has global headquarters in New
York City, maintains 21 offices around the world, and serves more than
1500 clients.

About SFIMA

The South Florida Interactive Marketing Association is a forum for
interactive professionals, businesses and educators. SFIMA is
dedicated to the exchange of ideas, information and best practices, as
exemplified by case studies and industry leaders that will help
members grow their interactive marketing activities and successes.
SFIMA's goal is to be the primary interactive voice in South Florida
providing learning, networking and community outreach opportunities.
For more information, visit http://www.sfima.com.