New Search Engine Reveals Consumers' Click Habits; Individualized
Click Behavior Available for Marketing Lists

EVANSTON, Ill.--(BUSINESS WIRE)--Jan. 18, 2006--Today ConsumerBase
launched ResponderInfo.com (www.ResponderInfo.com), a search engine
that makes the online activity of individuals available to direct
marketers seeking behavioral information on their target audiences.
Behavioral-based information allows those selling products and
services to pinpoint individual prospects based upon their clicking
habits.


Users of the search engine will build consumer prospecting lists by
selecting Responder Categories and narrowing them by attributes.
Resulting lists can include name, postal address and email. The
company disclosed that payments for the information will be processed
via major credit card at the time of download.

The behavioral information comes from "click-stream" data. When
consumers respond to email offers (by clicking on them) the
information is tracked and stored. ConsumerBase has taken steps to
organize its database of responder information into specific Responder
Categories that range from Gambling to Weight Loss.

ConsumerBase plans to capitalize on the growing belief that marketing
is most effective when it focuses on what people do rather than what
they say. Marketers of goods and services that target consumers by
categories in which they have already shown interest stand to benefit
by focusing on the best prospects.

Larry Organ, Chief Executive of ConsumerBase, said, "Simply put, past
behavior is the best indicator of future behavior. For those selling a
product or service, what people do is what matters most. What they say
is irrelevant. Now, ResponderInfo gives access to that information to
companies focused on client acquisition."

ResponderInfo pulls information directly from the ConsumerBase
database of 76 million U.S. consumers.

About ConsumerBase

ConsumerBase is a multi-channel e-marketing agency with clients in
North America and the United Kingdom. Operating from offices in
Chicago and London, ConsumerBase offers integrated marketing solutions
through behavior-enhanced consumer data, proprietary websites and
digital marketing services. For more information, visit
www.ConsumerBase.com, www.ResponderInfo.com or call (877) 440-3282 in
the U.S. and 0207 292 8200 in the U.K.