Xbox 360 Powers All-New Nissan URGE Concept Car
Motorcycle-Inspired Roadster Delivers a Futuristic Driving Experience Using
"Project Gotham Racing 3."
DETROIT, Dec. 28 /PRNewswire-FirstCall/ -- Nissan North America Inc.
(NNA) and Microsoft Corp. (Nasdaq: MSFT) have merged automobile design
and gaming technology to create the first-ever fully integrated gaming
system within a vehicle. Conceived by Nissan Design America Inc. (NDA)
and equipped with the Xbox 360(TM) next-generation video game and
entertainment system from Microsoft, the Nissan URGE concept car
allows drivers (while parked) to play "Project Gotham Racing(R) 3"
using the car's own steering wheel, gas pedal and brake pedal while
viewing the game on a flip-down seven-inch LCD screen. "PGR(R) 3" is
developed exclusively for Xbox 360 by Bizarre Creations Ltd. for
Microsoft Game Studios.
(Logo: http://www.newscom.com/cgi-bin/prnh/20000822/MSFTLOGO )
The URGE, which will make its world debut at the 2006 North American
International Auto Show on Jan. 9, offers a glimpse of how echo
boomers are influencing the next generation of vehicle design.
"Nissan conducted an Internet survey of 2,000 echo boomers, a majority
of which said technology and gaming are among the most important
attributes in their first car," said Bruce Campbell, vice president of
design at Nissan Design America in La Jolla, Calif. "Xbox 360 offered
the latest in technology and was already a favorite among this
audience."
The Nissan URGE, outfitted with an Xbox 360 video game and
entertainment system, puts the controls of the world's most powerful
gaming console at the hands and feet of the driver. Implemented by the
designers at Nissan Design America with the guidance of Microsoft
engineers, the Nissan URGE delivers an immersive driving experience
not available in any living room.
The URGE concept car is equipped with the award-winning "PGR 3," which
allows drivers to control a breathtaking trip through the streets of
five photo-realistic locations: New York City, London, Las Vegas,
Tokyo and the Nurburgring test track in Germany. "PGR 3" drivers view
and play the game on a flip-down LCD screen, which doubles as a
rear-view mirror when the car is being used for real driving. They
control the action using the Nissan URGE's race-inspired steering
wheel, gas pedal and brake pedal. A Nissan URGE driver can, for
example, maneuver through the streets of New York, park the car and
fire up the Xbox 360, then virtually race through the same streets
using the same steering wheel, gas pedal and brake pedal -- blurring
fantasy and reality in a way that the automotive world has never
before seen.
About Xbox and Xbox 360
Microsoft revolutionized the gaming industry with the November 2001
launch of Xbox(R) ( http://www.xbox.com ), its first-generation video
games and entertainment system, now sold in 26 countries. Microsoft
introduced its next-generation system, Xbox 360, in the 2005 holiday
season in Europe, Japan and North America. The system will be launched
in Australia, Colombia, Hong Kong, Korea, Mexico, New Zealand,
Singapore and Taiwan in 2006. Xbox 360 ( http://www.xbox.com/xbox360 )
is the most powerful video game and entertainment system, delivering
the best games, the next generation of the premier Xbox Live(R) online
gaming service, and unique digital entertainment experiences that
revolve around gamers.
About "Project Gotham Racing 3"
In "PGR 3," the next-generation follow-up in the highly acclaimed
"Project Gotham Racing" franchise for Xbox, players are thrust into
the cockpit of 80 of the world's fastest Supercars from an all-star
lineup of manufacturers, including multiple Nissan vehicles. "PGR 3"
introduces gamers to the high-definition era, and drops them into a
completely new gaming world, where speed, style and daring rule the
road. Racers are rewarded for driving with cunning skills and
masterful maneuvering, and can race each other -- on or offline.
About Nissan
In North America, Nissan's operations include automotive styling,
engineering, consumer and corporate financing, sales and marketing,
distribution and manufacturing. More information on Nissan in North
America and the complete line of Nissan and Infiniti vehicles can be
found online at www.nissanusa.com.
About Microsoft
Founded in 1975, Microsoft is the worldwide leader in software,
services and solutions that help people and businesses realize their
full potential.
Microsoft, Xbox 360, Project Gotham Racing, PGR, Xbox and Xbox Live
are either registered trademarks or trademarks of Microsoft Corp. in
the United States and/or other countries.
The names of actual companies and products mentioned herein may be
trademarks of their respective owners.
Note to editors: If you are interested in viewing additional
information on Microsoft, please visit the Microsoft Web page at
http://www.microsoft.com/presspass on Microsoft's corporate
information pages. Web links, telephone numbers and titles were
correct at time of publication, but may since have changed. For
additional assistance, journalists and analysts may contact
Microsoft's Rapid Response Team or other appropriate contacts listed
at http://www.microsoft.com/presspass/contactpr.mspx . SOURCE
Microsoft Corp
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