Google established its big Base today (see "Sounds great. Where do I upload eBay's business plan? "), and the blogosphere is draining the bit bank in its analysis of the service, which lets ordinary folks augment Google's search universe with whatever data they choose to upload. Here's a sampling (and for what it's worth, I'm among those reserving judgment on the value of Google Base until we see what people post and how they use the information):

» Michael Parekh: "Google Base evolves the core Google Search into a Google Search and Directory service . ... With Google Base, the company now POTENTIALLY has a human-powered directory of its own, that can supplement results to its core search engine. It's Yahoo's early approach in reverse. And this time around, it's not just dozens or hundreds of humans powering the directory, it's potentially millions."

» Michael Arrington: "This is not a very interesting application in its current form . ... It's ugly. It's centralized content with less functionality than ebay or craigslist. The content is not integrated directly into Google search results, but 'relevance' can bump it up into main and local search (and froogle)."

» Gary Price: "I think the most telling thing about Google Base for me will not be today, tomorrow, or even next month but five or six months from now , when we can see what kind of content is being added, how much content is being added, where the content is being accessed, and if people (both users and publishers) are still paying any attention to the service."

» John Battelle: "Behold, the physical world rendered as information . One of the main arguments in my book is that if it's not in the index, it's not considered valuable in a search-driven world. This, of course, is a new way to Get Into The Index. We've only just begun...."

» And much, much more.