First-ever Women's Fantasy Football League Teaches Women the Basics and
Encourages Them to Participate
CINCINNATI, Oct. 13 /PRNewswire/ -- Each fall, stadiums fill up, television screens light up and claims are staked on living room couches, fantasy football leagues dominate the web. It's football season -- a time of year that millions of women resign themselves to taking a backseat to the game as their husbands tune in ... until now. Prilosec OTC, the number one selling over-the-counter heartburn medicine*, is teaming up with Elisabeth Hasselbeck, co-host of The View and wife of New York Giant's quarterback, Tim Hasselbeck, to launch the first-ever women's fantasy football site, HerFootball.com. HerFootball.com teaches women all they need to know about the game of football and will allow them to be an active participant in the game, regardless of their knowledge or skill level.
"I grew up around football and was always a fan, but I never really knew how intense the game could get until I started dating my husband, Tim. He really taught me the ins and outs and now I enjoy the game at a whole new level," says Elisabeth. "With a site like HerFootball.com, women everywhere can learn football, play at their own pace and come to love the game that the men in their lives love."
On HerFootball.com, women can register to participate in a season-long fantasy football league and play individually or with a group of friends. Each week, high-scorers will be awarded points and have the opportunity to win exciting prizes. The site will also help women learn the game with features such as Football 101, an interactive tutorial on the basics of football and a "behind the scenes" look at some of the players, and "Ask the Expert", where women can get feedback from Steve Young, former quarterback of the San Francisco 49ers. Other pages on the site include a recipe section with heartburn-friendly ways to prepare for game day and an auction section where players can use their points to bid for memorabilia and other cool gifts.
"Prilosec OTC is thrilled to be giving women the opportunity to learn about the game of football in a fun and friendly environment," says Todd Brezler, Assistant Brand Manager, Prilosec OTC. "We hope that this website will entertain and educate our consumers and allow them to enjoy time with their friends and family."
HerFootball.com also helps women play with a purpose. For each woman who participates in the game, Prilosec OTC will donate $1 to the National Breast Cancer Foundation (NBCF) up to $50,000. "I'm proud to be working with Prilosec OTC on this innovative site," says Elisabeth. "Not only does the site provide entertainment for women and their friends, but it also helps further a good cause -- one that's very near and dear to my heart."
Season of a Lifetime Sweepstakes
Prilosec OTC is also offering one lucky fan, man or woman, the opportunity to win the dream experience for 2007 NFL season with the Season of a Lifetime sweepstakes. The Grand Prize promises to transform the life of any football fan new or old, offering an opportunity to experience the season right along side their favorite team. This all-access season pass will include first class travel and VIP treatment for the winner and three family members or friends to attend some of the NFL's most coveted events, beginning with the NFL Draft in April 2007 and ending with the game of all games, Superbowl XLII in Arizona. As an added bonus for HerFootball.com participants, any woman who signs up for fantasy football will automatically be entered in for an additional chance to win.
About Prilosec OTC
Prilosec OTC is the #1 Doctor-(1) and Pharmacist-(2) recommended OTC acid reducer, the first of a class of OTC heartburn medicines that works differently from every other over-the-counter heartburn medication. Prilosec OTC is the only OTC heartburn medicine that can work for 24 hours with one pill a day by directly shutting down many acid pumps in your stomach when used as directed for 14 days for treating frequent heartburn. Prilosec OTC is the #1 selling OTC heartburn medicine* on the market. For more information about Prilosec OTC, visit www.prilosecotc.com. Prilosec OTC is available over-the-counter through an alliance between P&G and AstraZeneca.
About Procter & Gamble (NYSE: PG)
Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella, Gillette(R), and Braun. The P&G community consists of almost 140,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.
About National Breast Cancer Foundation (NBCF)
The National Breast Cancer Foundation's focus is to save lives now through early breast cancer detection. Mammograms are one of the best methods to catch the disease before its too late. In fact, if the disease is caught early enough, the five-year survival rate is 97 percent. Visit http://www.nationalbreastcancer.org to learn more about mammograms and self-breast exams.
* Based on dollar sales. AC Nielson FD+ dollar share of heartburn (12/28/03 - 5/27/06).
(1) NDC Health, NDC Physician Recommendation Audit (April 2004 - December 2005, Acid Reducer Category). Data on file.
(2) Based on share of recommendations: Pharmacy Today 2004 OTC Survey, Acid Reducers. SOURCE Procter & Gamble
