Manhattan Research Reveals Top Ten Consumer-Ranked Pharmaceutical Product

Websites

Now More Than Ever, Product Site Consumer Messaging Is Key

NEW YORK, March 7 /PRNewswire/ -- Manhattan Research, a healthcare
marketing information and services firm, today revealed the top ten
pharma product websites as visited by U.S. adult consumers in the past
twelve months. The product site rankings are derived from the
comprehensive online consumer research study titled ePharma
Consumer(R) v5.0, which in addition to the product sites rankings,
provides data about 70 additional product sites, consumer site
satisfaction, site search rationales, and specific consumer actions
taken afterwards.

ePharma Consumer(R) v5.0 includes in-depth data from research
conducted with more than 4,000 U.S. consumers accessing pharmaceutical
information online. A complimentary webinar entitled "The Future of
DTC eMarketing" on March 22nd at 2:00pm ET will review key study
findings and insights (registration details below).

Top 10 Pharma Product Websites in 2006

By Number of U.S. Adult Consumer Visitors

Position Product Online Visitors(in millions)

1 Allegra 3.7

2 Zoloft 3.7

3 Lipitor 3.5

4 Wellbutrin SR 3.4

5 Ambien 3.4

6 Flonase 2.9

7 Celebrex 2.8

8 Nexium 2.7

9 Paxil 2.7

10 Zyrtec 2.5

Source: ePharma Consumer(R) v5.0, Manhattan Research, LLC

To learn more about this online consumer segment or to register for
the webinar "The Future of DTC eMarketing", contact Manhattan Research
by visiting the link below or by emailing sales@manhattanresearch.com.
Participation will be limited to qualified business accounts.

DATE: March 22, 2006

TIME: 2:00pm ET

SPEAKERS: Meredith Abreu, VP Research

TO REGISTER: http://www.manhattanresearch.com/epc.htm

Additional product sites researched within ePharma Consumer(R) v5.0
include the following: Abilify, Accupril, Actonel, Actos, Adderall,
Advair, Allegra, Amaryl, Ambien, Androgel, Aricept, Arimidex, Avandia,
Avastin, Avelox, Betaseron, Bextra, Biaxin, Boniva, Byetta, Camptosar,
Celebrex, Celexa, Cialis, Cipro, Clarinex, Clobex, Concerta, Coreg,
Cozaar, Crestor, Cymbalta, Depakote, Depo-Provera, Detrol LA, Diovan,
Ditropan XL, Effexor XR, Elidel, Enbrel, Evista, Femara, Flonase,
Flovent, Fosamax, Glucophage XR, Herceptin, Humalog, Humira, Humulin,
Imitrex, Lamisil, Leukine, Levaquin, Levitra, Lexapro, Lipitor,
Lovenox, Lunesta, Nasonex, Neulasta, Neurontin, Nexium, Norvasc,
NuvaRing, Ortho Evra, Ortho Tri-Cyclen Lo, Patanol, Paxil, Plavix,
Premarin, Prevacid, Procrit, Protonix, Provigil, Pulmicort, Raptiva,
Rebif, Relpax, Remicade, Requip, Rhinocort, Risperdal, Rituxan,
Seasonale, Serevent, Seroquel, Singulair, Sonata, Strattera, Tamiflu,
Topamax, Toprol, Tricor, Valtrex, Viagra, Vytorin, Wellbutrin SR,
Yasmin, Zelnorm, Zetia, Zithromax, Zocor, Zoloft, Zomig, Zyprexa and
Zyrtec.

Manhattan Research Products and Services

In addition to ePharma Consumer(R), Manhattan Research conducts annual
research studies among physicians and consumers, including Taking the
Pulse(R) Europe, Cybercitizen(R) Health, ePharma Consumer(R), Taking
the Pulse(R) and ePharma Physician(R). Each study serves a unique
purpose and focuses on different aspects of information technology
adoption. Broad consumer and physician research is complemented by
targeted analysis among more than 30 consumer therapeutic segments and
20 physician specialist segments.

MEDIA CONTACT:

Erica Alexander

ealexander@manhattanresearch.com

212.255.7799 SOURCE Manhattan Research