"Hustle & Flow" Earns Oscar for Original Song for "It's Hard Out Here
For A Pimp"


NEW YORK, NY -- (MARKET WIRE) -- 03/06/06 -- "It's Hard Out Here For A
Pimp," from the motion picture "Hustle & Flow," won the Oscar for
Original Song at the 78th Academy Awards last night. Written by Jordan
"Juicy J" Houston, Cedric "Frayser Boy" Coleman and Paul "DJ Paul"
Beauregard -- who took home the award -- the song appears on the Grand
Hustle/Atlantic soundtrack album, "HUSTLE & FLOW: MUSIC FROM AND
INSPIRED BY THE MOTION PICTURE."


"It's Hard Out Here For A Pimp" was performed in the film and on the
soundtrack by the characters DJay (actor & Oscar nominee Terrence
Howard) feat. Shug (actress Taraji P. Henson). On last night's Oscar
telecast, the song was performed by the Memphis-based Three 6 Mafia
(including Houston and Beauregard), plus Coleman and Taraji P. Henson.
This marked the first time that a rap song has been performed on the
Academy Awards show.


"HUSTLE & FLOW: MUSIC FROM AND INSPIRED BY THE MOTION PICTURE" was
released by Grand Hustle/Atlantic Records on July 12, 2005. The
Executive Soundtrack Album Producers were John Singleton, Kevin Liles,
Jason Geter and T.I. for Grand Hustle. The Soundtrack Album Producers
were Jason Geter and T.I. for Grand Hustle.


The "Hustle & Flow" soundtrack features an extraordinary line-up of
hip-hop and urban artists, including T.I. & P$C, Juvenile, Trina, Mike
Jones, Paul Wall, Boyz N Da Hood, Webbie, 8Ball & MJG, Lil Scrappy,
Trillville, Al Kapone, and many others. The album also features the
film's star, Terrence Howard ("Crash," "Ray"), performing tracks in
his lead role as the street hustler-turned-rapper known as DJay.


The Paramount Classics/MTV Films/New Deal Entertainment motion picture
"Hustle & Flow" opened in theatres across North America on July 13th.
Written and directed by Craig Brewer, the critically acclaimed film is
the redemptive story of a streetwise Memphis hustler trying to find
his voice and realize his long-buried dream of becoming a respected
rap artist. Winner of the prestigious Audience Award at the 2005
Sundance Film Festival, "Hustle & Flow" stars Terrence Howard, Anthony
Anderson ("The Shield," "Barbershop"), Taryn Manning ("8 Mile," "Cold
Mountain"), DJ Qualls ("Road Trip," "The New Guy"), and Ludacris
("Crash," "2 Fast 2 Furious"). "Hustle & Flow" is produced by John
Singleton ("Boyz N The Hood," "2 Fast 2 Furious," "Four Brothers") and
Stephanie Allain.