Blu-ray Disc Ushers in New Era of Entertainment; U.S. Consumers Can
Satisfy High Definition Appetites in 2006

LAS VEGAS--(BUSINESS WIRE)--Jan. 5, 2006--The Blu-ray Disc Association
formally kicks off a new era of entertainment today as more than 20
companies announce Blu-ray Disc products, including players,
recorders, high definition computer drives, recordable media and PC
applications, as well as over 100 movie and music titles.


"Due to the unparalleled support of Blu-ray Disc, we will be able to
offer movies, music and games as well as an unmatched array of product
that will provide consumers with a dramatic new home entertainment
experience," said Victor Matsuda, global chairman, Blu-ray Disc
Association Promotions Committee. "With Blu-ray Disc, the bar has now
been raised for the home viewing experience."

Blu-ray Disc provides consumers and content providers with a single
common format that has the capacity, image and audio quality,
interactivity and connectivity needed to expand beyond the simple
movie playback and into a range of interoperable consumer products and
applications that will bring a new dimension to home entertainment.

"Today's announcements are a clear demonstration of the overwhelming
cross-industry support for the Blu-ray Disc format," said Howard
Stringer, Chairman and CEO of Sony Corporation. "A majority of the CE,
IT, Hollywood studios, music and game companies have already endorsed
Blu-ray Disc because of its technical superiority and its ability to
provide an entirely new experience to consumers. We are thrilled to
announce that we are now ready for consumers to experience Blu-ray
Disc for themselves."

Consumers in the U.S. can expect to see Blu-ray Disc product on retail
shelves beginning in the first quarter of 2006, with additional
products and titles expected over the course of the year. For a list
of companies that have announced Blu-ray Disc products, and for a look
at the first wave of Blu-ray Disc movie and music titles, please see
the attached.

"With the rapid growth in high-definition TV, blue-laser technology is
an important step forward in creating an unparalleled consumer
entertainment experience," said IDC's Joshua Martin, associate
analyst, consumer markets. "The winning format will offer consumers
breadth of product and depth of content at competitive price points."

"We believe that Blu-Ray Disc will give our customers a revolutionary
new home entertainment experience that goes beyond high definition in
every sense. With Blu-ray Disc, consumers will have access to
life-like picture and sound, rich interactivity and interoperability
across all their devices, from PCs to TVs to set-top players and
recorders," said Michael Dell, Chairman of Dell Inc.

About Blu-ray Disc

Blu-ray Disc is the next-generation optical disc format being
developed for high-definition video and high-capacity software
applications. A single-layer Blu-ray Disc will hold up to 25 gigabytes
of data and a double-layer Blu-ray Disc will hold up to 50 gigabytes
of data.

About the Blu-ray Disc Association

The Blu-ray Disc Association (BDA) is responsible for promoting and
further developing business opportunities for Blu-ray Disc -- the
next-generation optical disc for storing high-definition movies,
games, photos and other digital content. The BDA has more than 170
members. Its Board of Directors consists of Apple; Dell Inc.; Hewlett
Packard Company; Hitachi, Ltd.; LG Electronics Inc.; Mitsubishi
Electric Corporation; Panasonic (Matsushita Electric); Pioneer
Corporation; Royal Philips Electronics; Samsung Electronics Co., Ltd.;
Sharp Corporation; Sony Corporation; TDK Corporation; Thomson;
Twentieth Century Fox; Walt Disney Pictures and Television; Warner
Bros. Entertainment.


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LG Electronics, Panasonic, Pioneer, Royal
Players & Recorders Philips Electronics, Sony Electronics,
Samsung
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Computer Drives Panasonic, Pioneer, Royal Philips
Electronics, Sony Electronics
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Blu-ray Disc Media Sony DADC, TDK, Verbatim/MKM
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PC Applications interVideo, Nero, New Tech Infosystems,
Inc., Sonic
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Kill Bill: Vol. 1, Hero; Dark Water, Ladder
Buena Vista Home 49, The Brothers Grimm, The Great Raid,
Entertainment Armageddon, Jay and Silent Bob Strike Back,
Dinosaur, Everest
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Lord of War, The Punisher, Devil's Rejects,
Lionsgate Home Saw, T2: Judgment Day, Reservoir Dogs, Total
Entertainment Recall, Dune, Rambo: First Blood, See No
Evil
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Four Brothers, Sahara, Aeon Flux, Sky
Captain & the World of Tomorrow, The Italian
Paramount Home Job, Tomb Raider, U2: Rattle and Hum, Sleepy
Entertainment Hollow, We Were Soldiers, Manchurian
Candidate, Mission Impossible, Mission
Impossible 2, Mission Impossible 3.
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The Fifth Element, Bram Stoker's Dracula,
Desperado, For a Few Dollars More, The Guns
of Navarone, Hitch, House of Flying Daggers,
Sony Pictures Home A Knight's Tale, Kung Fu Hustle, The Last
Entertainment and MGM Waltz, Legends of the Fall, Resident Evil
Apocalypse, Robocop, Sense and Sensibility,
Stealth, Species, SWAT, XXX, Black Hawk
Down, The Bridge on the River Kwai
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Twentieth Century Fox 20 Titles, including: Fantastic Four, The
Home Entertainment League of Extraordinary Gentlemen, Behind
Enemy Lines, Kiss of the Dragon, Ice Age
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Batman Begins, Charlie & The Chocolate
Factory, Constantine, The Dukes of Hazzard,
Warner Bros. The Last Samurai, Lethal Weapon, The
Matrix, Million Dollar Baby, Oceans 12,
Swordfish, Terminator 3: Rise of the
Machines, Training Day, Troy, Twister,
Unforgiven
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20 music titles from artists including
Eagle Rock Entertainment George Benson, Usher, the Black Crowes,
Miles Davis and the Pixies
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Sony BMG Music titles TBD
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Angel Seekers, from Air TBS
Movie titles for New Cinema Paradise, from Asmik Ace
release in Japan only Entertainment, Inc.
Steamboy, from Bandai Visual Company, LTD.
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