Supermodels in Lingerie, or 60-Year-Old Rockers?

With Jenny McCarthy & Cindy Margolis to Host, William 'The Refrigerator'

Perry to Coach, and Dennis Rodman to do What Dennis Does Best,

Highly Anticipated Bodog.com Lingerie Bowl Returns for a Third Season

LOS ANGELES, Jan. 10 /PRNewswire/ -- Having first blissfully blitzed
audiences during its pay-per-view scrimmage in 2004, the Bodog.com
Lingerie Bowl aims to sack the competition during Super Bowl XL,
returning to the L.A. Memorial Coliseum on February 5 to once again
deliver an alternative, live show to viewers eager for halftime
programming with a diaphanous difference. The 90-minute sports and
entertainment extravaganza will bring the excitement to a new level
with supermodels playing full-contact football in lingerie, celebrity
guest quarterbacks, a steamy lingerie fashion show with top musical
performances, and surprises galore. Lingerie Bowl III is also
sponsored by Oakley and Monster Energy Drink.

"No other Super Bowl-related programming has been as enthusiastically
talked about, or has generated as much ink, as the Lingerie Bowl,"
stated the event's creator/executive producer Mitch Mortaza, president
of Horizon Productions. "This will be a tremendous breakthrough season
that truly fulfills the promise of this event, giving in-person and
pay-per-view audiences the halftime show they deserve without missing
a minute of the Super Bowl -- except, of course, for its own halftime
show, which should be rated 'G' for generic, or maybe geriatric!"

"We are excited to take on title sponsorship of the Bodog.com Lingerie
Bowl and we look forward to a long and prosperous relationship with
Horizon," says the event's host, Bodog.com founder and CEO Calvin
Ayre. "With the hot players plus Dennis, Jenny and the other top
celebrities expected to attend, this game is sure to be a highlight of
Super Bowl Sunday."

According to Burrelles Media Analysis, the Lingerie Bowl initially
generated 1307 stories, close to 343 million impressions, for an
estimated advertising value of nearly $7 million. Moreover, major
media outlets speculated in its aftermath that the infamous Janet
Jackson incident was a pre-planned attack, with the L.A. Times asking,
"Who knew the lengths the NFL would go to sabotage The Lingerie Bowl?"
while NBC posited if "this 'spontaneity' was a carefully executed move
to combat...people changing the channel in favor of The Lingerie Bowl,
which itself generated enough interest to threaten the viewership of
the most watched show in television."

Lingerie Bowl III may wind up being the most watched Super Bowl
halftime show on television given its embarrassment of riches,
beginning with the players themselves. Its central contest takes place
between two teams, determined the week prior on "Garter & Lace
Championship Saturday," an Eastern final between the New York Euphoria
(quarterbacked by MTV personality Trishelle Cannatella) and the
Chicago Bliss (led by WWE diva Christy Hemme), and a Western final
between two-time Lingerie Bowl championship team, the Los Angeles
Temptation (under Playboy's Miss April 2001 Katie Lohmann), and the
Dallas Desire (QB'd by pop star Willa Ford). Of more than 5,200
players who tried out, an elite 52 were ultimately chosen,
representing the most beautiful, athletic and fiercely competitive.

While celebrated Chicago Bears defensive lineman William "The
Refrigerator" Perry will lend his football know-how as a team coach,
Lingerie Bowl III will also benefit from the presence of another
incomparable sports legend, Dennis Rodman, who serves as Lingerie
Football League Commissioner. With an entertainment sensibility
second-to-none, Rodman has instituted new rules for the event, among
them: Botox physicians shall be stationed on the sidelines to ensure
that players look their best at all times; all touchdowns must be
accompanied by an end-zone dance, preferably involving a pole; and an
energy drink bath will be given to the winning team. "Which would you
rather watch at halftime? Aging rock stars or supermodels playing
full-contact tackle football in lingerie?" asks the colorful bon
vivant. "With my guidance and rule changes, this year's Lingerie Bowl
will be the biggest Super Bowl party in the world!" Hosting the
festivities will be model/actress Jenny McCarthy and the Web's #1
downloaded model Cindy Margolis, and "American Idol's" Ryan Starr and
model/actress Tamie Sheffield will be sideline reporters. Fox Sports
announcer Mike Goldberg will call the play-by-play action; Sandy
Grossman, a Fox/NFL veteran with 30 years' experience, will direct and
produce the telecast.

The pay-per-view event runs from 7:30 to 9:00 p.m. ET/PT, kicking off
with the biggest tailgate party in the world in the parking lot of the
Los Angeles Coliseum. The moment the whistle blows indicating halftime
at the Super Bowl, a fashion show begins featuring the Lingerie Bowl's
own "Fourth & G" lingerie line, accompanied by three songs by the
event's chart-topping musical performers. Immediately following, the
two finalist teams will play, the winning team honored in a trophy
ceremony, all concluding before the Super Bowl begins its second half.
Fans can get all the info they need at the official website:
www.LingerieBowl.com.

Bodog.com, located in San Jose, Costa Rica, is federally licensed by
the Costa Rican and UK governments. One of the pioneers in the field,
Bodog.com is the top-ranked US facing online gambling brand, with
highest site traffic among multi-product US gaming web sites according
to Hitwise. Bodog.com, valued at over US $1 billion and ranked in the
Power 10 online companies by eGaming Review, processed $7 billion in
wagers in 2005. The Bodog.com Marketing Conference, will take place in
Las Vegas, Summer 2006, attracting the leaders of the online gambling
industry. Bodog Entertainment Group also includes a music label,
BodogMusic, an online magazine, BodogNation, a television production
unit and further properties coming soon. For more information, contact
Media Relations at 1-866-892-3371, or pr@bodog.com. BODOG is a
registered trademark of Bodog Entertainment Group S.A.

Horizon Productions, established in 2003, is a full-service,
Hollywood- based entertainment company engaged in the development of
alternative film and TV, as well as talent packaging, event production
and media/sponsorship management. "With the global entertainment
marketplace growing more diverse every day, the challenge of keeping
up with ever-changing demand requires, simply, to know what the people
want and to give it to them," explains president Mitch Mortaza. SOURCE
Bodog.com Lingerie Bowl