Digital Music Platforms on Mobile Phones is Predicted to Become the
Largest Channel for Sales in the Record Industry
DUBLIN, Ireland--(BUSINESS WIRE)--Jan. 9, 2006--Research and Markets
(http://www.researchandmarkets.com/reports/c30548) has announced the
addition of China Music Industry Market Development 2005 to their
offering.


Findings

The business environment has undergone vital changes so far. In part,
the long-living presence of piracy has left little life for the
original medium-based profit generating business model. What's more,
the legitimate downloading and online music playing can reach
consumers promptly at even lower rates.

The business model reform in the Internet era is upon the industry:
building a software and hardware service model through new digital
branding technology in order to meet consumers' demands.

-- Medium changes facing the recording industry

It has been the record medium's long journey of changes from the
initial steel wire, film, tape, CD to the very latest, digital music
and wireless downloading. It is without question that digital music
scores big in removing many medians in the recording industry chain to
decrease the cost of marketing and distribution. In the meantime,
digital music also brings about new requirements for audiovisual
platforms by rubbing off the heavy dependence on record mediums.

-- Mobile phone is expected to be the biggest platform for the future
recording industry

It is to our knowledge that in the future, digital music platforms on
mobile handsets will triumph as the biggest sales channel, especially
considering the inability of channeling sales towards the development
of the Chinese recording industry. With the help of wireless
terminals, a new ecological business environment is shaping up
prosperously for the recording industry.

We believe the bar has clearly been raised for the audiovisual
platforms in towards the development of both network music and
wireless music. Apparently, those who fully understand the rules in
the recording industry and keep changing to cater to consumer tastes
will eventually come out on top in the future market. However there is
a possible leap forward for the long-time under-performing domestic
recording industry once it integrates with the new economy soundly.

-- The industry chain adjustment trend is clear cut

The industry focus prepares to shift from publishing and distribution
to content producing and sales channeling. Unfortunately now, most
publishing houses still emphasize the publishing and distribution,
while being weakened in the record producing and channeling sales
category.

Original program producing, sales networks adjustments and enhancement
in brand building set the theme for the domestic recording industry's
future development.

Generally speaking, during the self-adjustment phase in 2005-2008, the
Chinese recording industry will display features such as: abundance of
record companies, small enterprise size, weak competitiveness and the
inability to generating profit. Nevertheless, there is huge market
potential for the Chinese record industry due to its massive music
consumer base and fast-advancing digital music industry.

-- Pirated products are still mainstream in recent years

Lack of effort on protecting copyrights, piracy issues and free online
downloading has all played a part in blocking the recording industry's
development.

-- A likely development opportunity for the Chinese recording industry
brought by the digital reform

It is to our belief that there are two types of future winners for the
Chinese recording industry, one with music copyrights and producing
original music capabilities, the other able to adjust sales channels.

-- Music producing forces turning up their heads

With various CP, SP downloading and trial listening platforms, the
music producing forces, pressed under the conventional business mode,
have been welcomed by new development platforms and spreading
channels.

Topics Covered

-- 1 Report Definitions & Research Scope

-- 2 Recording Industry Market Environment Analysis

-- 3 Market Current Status & Trend

-- 4 Recording Industry Chain Analysis

-- 5 Recording Industry Business model Analysis

-- 6 Market Competition Analysis

-- 7 User Analysis

-- Appendix: Data Acquisition Process and Methodology

-- Graph Index

For more information visit http://www.researchandmarkets.com/reports/c30548