A modern art exhibition featuring various colourful interpretations of fashion house Chanel's famous quilted handbag opened in Hong Kong on Wednesday (February 27).

The exhibition debuts a moving art show which will be seen through Asia, the U.S. and Europe.

The exhibition, called "Mobile art," is housed in a futuristic and shiny white pavilion designed by renowned modern architect Zaha Hadid.

Artworks inside include a giant sculpture of a black Chanel handbag with a video encased inside, by Swiss artist Sylvie Fleury.

There's also a work featuring two stuffed pigs next to encased Chanel handbags, called "Jesus Love and 2 Handbags" by Belgian artist Wim Delyoye.

Visitors to the exhibit are encouraged to wear headphones to listen to music specifically designed to work with the artwork.

"This exhibition is totally new because it was conceived like a real landscape and a 3-dimensional film which comes to life with visitors and with headphones," said Mobile Art exhibition curator Fabrice Bousteau.

The exhibit also featured works by artists from South Korea, Iran, Russia and the United States among other countries.

Japanese artist Tabaimo designed a dark hole with graphic animation as her interpretation of unlocking the secrets hidden inside a handbag.

Bousteau said the exhibit was meant to be experimental and move art away from a more traditional museum setting.

"Mobile Art in my view is an expression of utopia and the future. It's a completely weird architectural project because it's the first building in the world which will travel, which will circulate and which is nomadic," Bousteau said.

The exhibition took four weeks to build, and the next stop after Hong Kong is Tokyo.