Dark or milk? That's the question shoppers in the UK face amidst the
credit crunch.

LONDON, ENGLAND, UNITED KINGDOM (OCTOBER 9, 2008) REUTERS -

EWAN VENTES, DIRECTOR OF FOOD AND RESTAURANTS,
SELFRIDGES, SAYING:
"So it's becoming an ever-increasing part of people's everyday
life, that they're looking for more premium experience. And here we are
offering a fabulous product made with a hundred percent Valrhona chocolate at
a very affordable price. With a bit of a tongue-in-cheek
catchphrase."

PAM WALDORF, SHOPPER, SAYING:
"I just think it's a great, great name, great fun, and it would
perhaps cheer people up in these rather sombre times so I should give them as
gifts."

UNIDENTIFIED FEMALE SAYING:
"(During the credit crunch) people don't have money to invest in
chocolates either even if they're a pound a bag. We're all gonna go on a


UNIDENTIFIED FEMALE SAYING:
"The name (Credit Crunch Chocolate) is wicked. Great stuff."

EWAN VENTES, DIRECTOR OF FOOD AND RESTAURANTS,
SELFRIDGES, SAYING:
"Oh I think so, I think chocolate's a great way of boosting your
morale and making everybody smile and be happy. So I think it's a perfect
solution."