Business Owners Maximize Their Tech Purchasing Power With New
Entrepreneur & CNET Partnership
IRVINE, Calif., Jan. 29 /PRNewswire/ -- Entrepreneur Media, the company dedicated to entrepreneurs growing their businesses, announced today a new content partnership with CNET, where people go to discover the latest in tech and consumer electronics. Through the partnership, Entrepreneur.com and Entrepreneur magazine will feature more hands-on solutions for business owners' technology purchase needs.
"Entrepreneur's partnership with CNET is part of our commitment to continually provide new and hands-on resources for the business owners that depend on us for cutting-edge solutions," says Chuck Fuller, senior VP of business development at Entrepreneur.com. "These products enable them to run their businesses more effectively and easily on a day-to-day basis."
A full library of product reviews from the tech experts at CNET relevant to the entrepreneur can be found on Entrepreneur.com. In Entrepreneur magazine, company owners can read a monthly column titled "Gear" based on a CNET review of an essential business product.
"The 'Gear' column combines our strength -- staying ahead of entrepreneurs' needs and making sure they're met-with that of CNET's -- providing expert tech product information and reviews," says Rieva Lesonsky, senior VP/editorial director of Entrepreneur magazine. "We know our readers want to see the hot tech items that make them more efficient or simplify their tasks as business leaders. This is a new way for us to offer this essential information."
The partnership with Entrepreneur and CNET serves a major audience of tech purchasers today. According to the IDC, small and midsize businesses lead the nation with $150 billion in tech spending. Business owners leading these companies are receptive to the idea of technology as an investment and competitive tool for growing their businesses.
"Working with Entrepreneur further extends our reach by connecting with owners of companies that need tech gadgets for both the office and while on the road," says Wendy Dittmore, senior manager of strategic partnerships, at CNET. "Through our partnership we help entrepreneurs make decisions about choosing the right products that meet their needs and busy lifestyle."
CNET's monthly product review column can be found in the Technology section of the magazine. To view more product reviews relevant to business owners, visit http://entrepreneur.com/technology/cnet.
About Entrepreneur Media Inc.
Entrepreneur Media Inc. is the premier content provider for and about entrepreneurs. Our products engage and inspire every day with the advice, solutions and resources that fuel the bold and independent way entrepreneurs think.
After 30 years, nobody reaches more growing businesses. As the original magazine for the small and midsize business community, Entrepreneur continues to be the definitive guide to all the diverse challenges of business ownership. Entrepreneur.com is the most widely used website by entrepreneurs and emerging businesses worldwide. Entrepreneur Press publishes the books that turn entrepreneurial skills into business success.
About CNET
CNET (http://www.cnet.com) is where people go to discover the latest in tech and consumer electronics. Driven by a trusted voice and a passionate community, CNET creates an open environment for people to find and use the best products to fit their lifestyle. The powerful combination of CNET's award-winning news, lab-tested product reviews, safe and spyware-free downloads, and user-generated content give people information and inspiration to live and thrive in a life gone digital.
To learn more, visit http://www.entrepreneur.com.
To advertise, please contact us at http://www.entrepreneur.com/mediakit. SOURCE Entrepreneur Media
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