Discover the Branding Strategies of Manufacturers and Retailers

DUBLIN, Ireland--(BUSINESS WIRE)--Research and Markets
(http://www.researchandmarkets.com/reports/c58664) has announced the
addition of "Impact of Branding in the Food Market in the United
Kingdom 2007" to their offering.

While the food market overall is characterised by steady, if
unspectacular, growth, certain categories of product are showing
strong growth.

This has attracted the attention of three main company types:

* Innovative speciality start-ups determined to make their mark
with new-generation products and brands
* Well-known brands seeking to extend their brand into other
product categories
* Retailers determined to develop compelling own-label brands.

This report examines branding strategies of manufacturers and
retailers in using branding to create and maintain impact in the food
market. It provides case histories of successful marketing
initiatives, monitors the most powerful and innovative brands, and
predicts changes for the future.

Areas covered:

- Issues in the Market
- Market in Brief
- Internal Market Environment
- Broader Market Environment
- Competitive Context
- Segment Performance
- Impact of Rebranding
- Brand Imitation
- Brand Communication and Promotion
- Channels to Market
- Consumer - Brand Purchase
- Consumer Reasons for Purchasing Brands
- Consumer research
- External Market Environment
- Brand communication and promotion
- Consumer brand purchase
- Consumer reasons for purchasing brands
- Consumer attitudes to brands
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Companies mentioned:

- Muller
- Birds Eye
- Hovis
- Danone
- Flora
- Kellogg

For more information visit http://www.researchandmarkets.com/reports/c58664