Examine Five Year Forecasts for the US Magazines Market

DUBLIN, Ireland--(BUSINESS WIRE)--Research and Markets
(http://www.researchandmarkets.com/reports/c59588) has announced the
addition of Snapshots US Magazines 2007 to their offering.

Snapshots US Magazines 2007 provides 2005 year-end market size data,
with 2006 estimates, 4 years of historical data and five-year
forecasts. The Snapshots report gives an instant overview of the US
magazine market, and covers magazines based on weekly and monthly
periodical publishing, sold by subscription and single copy. It does
not include electronic publications or web subscriptions. Market
volume is based annual circulation. The data is supplied in both
graphical and tabular format for ease of interpretation and analysis.
The Snapshots US Magazines 2007 forms part of Snapdatas Media industry
coverage.

Snapshots Report Overview:

Executive Summary

The Executive Summary within a Snapshots report outlines the main
findings of the report (market size, market shares and market
forecasts)

Market size

Market size is the measure of the total value or volume of a
particular product sold in a particular length of time. In our case it
is the total amount of the market covered by a title in the last whole
year, for example, in UK Beer 2005, all the beer consumed in the UK in
2004. The aim of the report is to tell how much of the product was
consumed in the country discussed by value and by volume.

Market Segmentation

Market Segmentation is a segmentation of the market by key product
categories, ideally by value and volume. For example: the yoghurt
market can be segmented into: drinking yoghurt, flavoured yoghurt and
natural yoghurt.

Market Share

Market Share is the share of each competitor in the market place and
can be expressed in value or volume terms.

Market Share by Volume – each competitor's share of the total Market Volume

Market Share by Value – each competitor's share of the total Market Value

Distribution

This measure of the market relates to the different distribution
channels to market for each product. The distribution can include the
following channels:

Consumer Goods example:
Supermarket
Hypermarket
Discount Store
Corner shop
Internet
Etc

Socio-Economic data

The key socio-economic indicators in each report will be:
Size of population
GDP - Gross Domestic Product
Inflation rate
Exchange rate

Forecasts

All market forecasts are based on statistical forecasting techniques
based on historic performance (linear extrapolation of the market
size, based on the five-year historical growth). These statistical
tools are supplemented with qualitative parameters such as: industry
expectation/opinion. Socio-economic drivers, new product development,
technological advances, expected levels of market saturation etc.

For more information visit http://www.researchandmarkets.com/reports/c59588