Learn about the Teens Market in the U.S. – Overview, Leisure & Media,
Financial Profile & Shopping Behavior, Market Trends & Opportunities
LYON, France--(BUSINESS WIRE)--Reportlinker.com announces that a new
market research report related to the American consumer trends is now
available to its catalogue.

The Teens Market in the U.S.

http://www.reportlinker.com/p049671/teens.html

The Teens Market in the U.S., a new report, provides a comprehensive
analysis of the consumer behavior of the 26 million 12- to
17-year-olds who comprise the teens market. With an aggregate income
of $80 billion, teens represent an important consumer segment in their
own right. Moreover, parents spend another $110 billion on teens in
key consumer categories such as apparel, food, personal care items,
and entertainment.

Twenty-first-century teens are among the first Americans to grow up
using computers and engaging with the Internet as part of their
everyday routine. The report demonstrates how teens are on the cutting
edge of the media revolution now underway in the American consumer
economy and highlights what marketers can do to attract the attention
of this important consumer segment both now and in the future.

The report begins with an assessment of the size and growth of the
teens market and a demographic profile of teen consumers. The next
section of the report focuses on how teens spend their time, beginning
with their involvement with computers and the Internet. The report
continues with an in-depth look at how social networking sites have
changed how teens relate to their friends and the world at large.
There is a separate chapter on the leisure and entertainment choices
of teens, including books, video games, music, watching movies at
home, and going out to live entertainment events, the movies, and
restaurants. An analysis of teens' media consumption includes an
assessment of trends affecting magazine readership, the effect of
multitasking on television viewing, and the impact of the Internet on
traditional media usage.

The next section of the report analyzes how teens spend their money.
This includes chapters on the sources of teens' income; their shopping
behavior and buying patterns, both in stores and online; and
highlights of consumer behavior in fashion, personal care, and food.

The report concludes with a section analyzing emerging trends in the
teens market. A chapter on advertising and marketing approaches
highlights the impact of social networking sites on marketing to teens
today, while another chapter provides an overview of strategic trends
and marketing opportunities in the teens market.

How You Will Benefit from this Report

If your company is interested in understanding and reaching the teen
market, you will find this report invaluable, as it provides a
comprehensive package of information and insight about teenage
consumers not offered in any other single source. You will gain a
thorough understanding of the current demographic profile of the teen
population. Contributing to that understanding will be a complete
analysis of data from published and trade sources, and in-depth
examinations of the economic and societal trends that influence the
consumer behaviors of this large and influential segment of the
population. Plus, you'll benefit from extensive data, presented in
easy-to-read and practical charts, tables and graphs.

This report will help:

Marketing Managers identify market opportunities and develop targeted
promotion plans for teen products.

Research and development professionals stay on top of competitor
initiatives and explore demand for products targeting the teenage
population.

Advertising agencies to develop messages and images that compel teen
(or their parents) to purchase these products.

Business development executives understand the dynamics of the market
and identify possible partnerships.

Information and research center librarians provide market researchers,
brand and product managers and other colleagues with the vital
information they need to do their jobs more effectively.

Table of content

Chapter 1 Executive Summary

Introduction
Scope and Methodology
Market Overview
Teens Online
The Social World of Teens—Online and Offline
Leisure and Entertainment Choices
Teens and the Media
Financial Profile of Teen Consumers
Shopping Behavior and Buying Patterns of Teens
Highlights of Consumer Behavior of Teens
Marketing and Advertising Approaches
Trends and Opportunities
Section 1 Overview

Chapter 2 Market Overview

Size and Growth of the Teens Market
Chapter 3 Demographic Profile of the Teen Population

Overview
The Family Environment of Teens
Section 2 How Teens Spend Their Time

Chapter 4 Teens Online

Teens and Computers
Teens and the Internet

Chapter 5 The Social World of Teens—Online and Offline

Teens at School
Teens and Their Friends
Teens and Their Cell Phones
Chapter 6 Leisure and Entertainment Choices

Overview
Reading Books
Playing Video Games
Listening to Music
Watching Movies at Home
Going Out
Chapter 7 Teens and the Media

Print Media
Television and Radio
Teens and Online Media
Section 3 How Teens Spend Their Money

Chapter 8 Financial Profile of Teen Consumers

Family Finances
What Teens Think about Money
Where Teens Get Their Money
Chapter 9 Shopping Behavior and Buying Patterns of Teens

Shopping In Stores
Overview of Teens' Buying Patterns
Buying from Catalogs and Online
Chapter 10 Highlights of Consumer Behavior of Teens

Following Fashion
Personal Care
Food
Section 4 Market Trends

Chapter 11 Marketing and Advertising Approaches

Receptivity to Advertising
Marketing to Teens
Chapter 12 Trends and Opportunities

Key Trends
Market Opportunities
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