How To Write A Killer Sales Letter
Author: Eric Fields

When writing a sales letter there are certain rules you should
follow. Your main goal when writing a sales letter is to catch
your readers interest. Before you begin to write your sales
letter, research your target audience. Learn what their common
needs and problems are. Now let's continue to the content of
the sales letter.

Your headline is key. Go through newspapers, and other ads to
see what headlines strike you as effective. You want your
headline to jump out at the reader. Your headline should also
point out how it will benefit your reader. For instance " 10
ways you can make 1 million in a year." That is an example of
striking headline. Or " Learn how my red monkey makes 15 grand
a month".

Next you need to arouse curiosity in the first couple of
sentences of the letter. Then you must show how your customer
will benefit from your product or service. Remember to explain
how your customer will benefit not how you will benefit. This
is where most sales letters go wrong, they fail to convey the
benefits of the product to the customer.

Next establish credibility with your customer. Give your
experience and/or customer testimonials. Always offer a full
money back guarantee, it shows that you have confidence in your
product or service.

Here are some other things to keep in mind when writing a sales
letter. Place a date on the letter so the offer is always is
current and not backdated. Next add a limited time offer, like
a bonus for the first 100 buyers or a discount for the first 24
hours. Always make sure you take your limited time offer off the
shelf, after the offer expires. Lastly write the sales letter as
if you are directly speaking to one person. Do not write the
sales letter as if you are speaking to a group of people.

About The Author: This article was written by Eric Fields. For
400 dollars worth of free business ebooks go to
http://www.zipbz.com. This article may be reprinted provided no
part thereof is edited in any way and this resource box is
included.