CHAPEL HILL, N.C., Nov. 30 /PRNewswire/ -- The reach of quality approaches goes beyond its traditional use in manufacturing companies -- Lean, Six Sigma and other process improvement tools are making their way into the carefully planned and executed "customer experience."

The 10th Annual Customer Experience Conference, "Using Quality to Improve the Customer Experience," sponsored by Best Practices, LLC's Global Benchmarking Council will focus on how quality thinking and processes apply to the customer experience, the factor in taking the lead against the competition.

2007 Special: Register online at http://www3.best-in-class.com/gr133.htm before December 31 to take advantage of substantial savings.

Join thought leaders from Johnson & Johnson, Hewlett-Packard, Toyota, IBM, Wells Fargo and other executives for an in-depth exploration of strategies and tactics geared toward improving every customer touch point. Specifically addressed topics include "Rejecter Studies: Building Customer Loyalty, Retention and Advocacy" and "Achieving Results through Business Performance Chain."

Download "Using Quality to Improve the Customer Experience" at http://www3.best-in-class.com/gr134.htm for more reasons why you should attend.

The 10th Annual Customer Experience Conference represents one of the networking opportunities at the core of the Global Benchmarking Council's mission to promote primary research, knowledge exchange, and operational excellence in three broad areas of business operations:

-- Customer Experience

-- HR Excellence

-- Quality, Productivity and Process Excellence

For more information about the 10th Annual Customer Experience Conference sponsored by Best Practices, LLC's Global Benchmarking Council (www.globalbenchmarking.com), contact Shelley Alfred-Watkins at (919) 767-9254 or salfred-watkins@best-in-class.com.

BEST PRACTICES, LLC is a research and consulting firm that conducts work based on the principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics, and winning strategies of world-class companies. For more information, call (919) 403-0251 or visit http://www3.best-in-class.com/ . SOURCE Best Practices, LLC

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