Inspired by 'Strength and Beauty' TAG Heuer Honors Influential Women and

Avant-Garde Style

Acclaimed Actress Uma Thurman Unveils Photo Exhibition

Burlesque Star Dita Von Teese Dedicates World Premier Performance

NEW YORK, Sept. 13 /PRNewswire/ -- Together with Uma Thurman, TAG
Heuer, one of the top world's leading luxury watch brands, last night
hosted a unique photo exhibition and event celebrating 15 exceptional
women from 15 countries as seen through the eyes -- and lenses -- of
the world's top female photographers.

"Strength & Beauty Embodied by Avant-Garde Women" is a project created
by TAG Heuer to raise funds for the United Nations Development Fund
for Women (UNIFEM). Through a series of 35 beautiful portraits, the
participants contributed their time, celebrity and creativity to
support UNIFEM's global mission to promote women's rights and gender
equality.

The photographs will be on tour around the world for the rest of the
year and available for auction in 2007. All proceeds will benefit
UNIFEM.

TAG Heuer President and CEO Jean-Christophe Babin introduced the event
ensued by Uma Thurman who, as TAG Heuer's ambassador, officially
launched the project that is so close to her heart. Several of the
initiative's accomplished women including Australian performer Delta
Goodrem and French actress Emmanuelle Seignier, just to mention a few,
also attended to reinforce their support.

Following the remarks, queen of burlesque and the United States
portrait representative, Dita Von Teese unveiled her new "Bird of
Paradise" show to an enthusiastic crowd that included TAG Heuer
ambassador and NASCAR champion Jeff Gordon, actress Drea DeMatteo, R &
B artist Eve, actor Jared Leto, actress Carmen Electra, and Jade
Jagger. Sports icons and TAG Heuer ambassadors Sebastian Bourdais and
Tanya Streeter also joined for the evening.

DJ Eve and her soulful spinning ensured a lively, champagne-soaked
after- party that lasted late into the night.

"I couldn't think of a better way to honor Women and ensure gender
equality than with this international project and last night's amazing
celebration", noted Babin. "I am truly proud of our homage to Women's
inner strength and beauty."

TAG Heuer, the reference in prestigious sports watches and
chronographs since 1860, is now the fourth luxury brand in the world
watch market. The Swiss watchmaking legend draws from its active
engagement in the world of sports to create the most accurate
measuring instruments and sports watches in the world. From the
Olympic Games in the 1920s to its role as official timekeeper at
1/10,000th of a second for the legendary Indy 500, TAG Heuer, in a
constant quest for innovation, excellence, performance and prestige,
continues to aim ever higher, as reflected in its partnerships with
Team McLaren Mercedes in Formula 1 racing, world vice-champion in 2005
with its two drivers Juan Pablo Montoya and Kimi Raikkonen. With world
number 1 golfer Tiger Woods and tennis player Maria Sharapova,
Hollywood superstars Brad Pitt and Uma Thurman, and Bollywood icons
Shah Rukh Khan and Sushmita Sen, TAG Heuer more than ever stands for
Sport and Glamour! SOURCE TAG Heuer