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Main Page  »  News  »  Business
View Article  Corporate Reputation: Connecting Fantasies with Reality

Corporate Reputation: Connecting Fantasies with Reality

Ipsos unravels customer satisfaction and retention history, mythology,

and reality

PARIS, France, April 5 /PRNewswire-FirstCall/ - How can corporations increase the concordance between their projected image and the real ...   more »

View Article  McAfee Acquires Web Safety Pioneer SiteAdvisor

McAfee Acquires Web Safety Pioneer SiteAdvisor

Unique Website Rating System Adds New Level of Protection to McAfee Consumer

Services

SANTA CLARA, Calif., April 5 /PRNewswire-FirstCall/ -- McAfee, Inc. (NYSE: MFE), the global leader in Intrusion ...   more »

View Article  What You Need To Do To Avoid Burning Money On Advertising

What You Need To Do To Avoid Burning Money On Advertising
 Mark Silver

Advertising. Curse? Money hole? Or powerful venue?

It seems so obvious: where else, for a few hundred dollars, could
you get in ...   more »
View Article  Chinese Don't Buy Gimmicks
Chinese Don't Buy Gimmicks
 Gerard Brandon


When you are considering any investment by your company into
the Chinese market the following considerations are worth
considering.

The consumer tends to seriously browse as this is seen ...   more »
View Article  Online Marketing - The End Of The Beginning
Online Marketing - The End Of The Beginning
Author: John Boulter

The first two steps to successfully marketing online and
through your website have little to do with online marketing
itself. However, it's critical to ...   more »