What Managers Should Know About PR
Robert A. Kelly

Referring to tactics like press releases, special events,
brochures and broadcast plugs as "the heart of the
practice of public relations" is like describing eviction
notices ...   more »

Promoting Your Poetry Book
Author: Rose DesRochers

At long last your book is finished. As a self-publisher poet it
is up to you to market your anthology or chapbook.
Self-publishing requires you to self-market successfully.
...   more »

Chanel 5 And Other Perfumes Naming
Author: Paton Jackson

Have you ever thought about the names of the perfumes? Why each
of them has its specific own name? Is it a spontaneous decision
to name ...   more »

What Makes Art Valuable?
Author: Tim Seaward

I read an amazing article by Grayson Perry entitled "How art
appreciates - it's a class act". In a nutshell he reckoned that
art finds its true monetary ...   more »