Social Responsibility Goes Mobile With Consciousness-Raising Ringtones and

Wallpapers From Airborne Entertainment

New 'Just Cause' Personalization Products Raise Awareness and Funds for

Political, Environmental and Social Causes

Viva La Ringtone!

MONTREAL, March 29 /PRNewswire/ -- Putting the power of social activism into the palms of people everywhere, Airborne Entertainment announced today the introduction of "Just Cause" personalization products for mobile phones. This collection of hard-hitting, socially-relevant, environmentally-concerned and politically-attuned ringtones, ringbacks and wallpapers represent a new, street-smart force in social, political and environmental activism. Consumers looking to make their statement will be able to download Just Cause mobile content through select major carriers. In addition, Airborne makes it easy for consumers to make a difference by donating 10% of its proceeds from each download to a different designated cause each month.

"We are offering the Just Cause suite of products to consumers who want to use their cell phones as an instrument for change," said Andy Nulman, President of Airborne Entertainment. "Personalization products are more than just cute pictures or snippets of songs; they're all about expressing 'who you are' and we know that a lot of consumers, particularly youth, have a strong desire to communicate their feelings about social, political and environmental injustice."

This belief is backed up by the recent GenWorld Teen Study of 13-to-18-year olds, commissioned by Energy BBDO, which states that, " ... the pessimism of Generation X and the exuberant self-reliance of early Gen Y has given way to a new ethos: self-activism." The report goes on to say that 60% of teens surveyed agreed with the statement: "I would fight for a cause I believe in."*

Sample "Protestones" include "Hell no, we won't go!" and "Viva La Revolution!" while "Stop and Thinktones" include "Every 3.6 seconds someone dies of hunger" and "Nearly one in four people live on less than $1 per day." Ringbacks include factual information about subjects as diverse as the depletion of the planet's rainforests and cruelty to animals, while wallpapers include graphic illustrations accompanied by statements such as "Pollution Stinks," "Change Your Habits, Not the Climate" and "Dissent is NOT Un-American."

Over and above its basic messages, Airborne will work in conjunction with socially-responsible groups across the continent to create cause-specific products. In addition, the company will select one group to which it will donate 10% of all Just Cause net proceeds each month. Interested organizations are urged to contact justcause@airborne-e.com.

For more information, please visit www.airborne-e.com.

About Airborne Entertainment Inc.

Airborne Entertainment, a subsidiary of CYBIRD Co., Ltd., is a leading provider and publisher of premier mobile entertainment content and applications, including games, images, video, ringtones, ringbacktones and informational content. Airborne's product portfolio consists of original and branded properties including Family Guy(TM), Maxim ToGo(TM), SPEED TV Mobile(TM), NHL Mobile(TM) and Donald Trump's Real Estate Tycoon(TM). Airborne's products are available across wireless carriers in North America and Europe and the company provides retailers and branded destinations the ability to reach mobile consumers directly via premium and promotional channels. For more information, visit www.airborne-e.com.

*The GenWorld Teen Study, commissioned by Energy BBDO, gauged the lifestyle, values, attitudes and brand perceptions of 3,322 teens aged 13-18 in 13 countries around the world. An online methodology was used in developed countries where Internet access is widely available and an in-person methodology was used in developing countries. The sample was balanced male and female, with older and younger teens equally represented, and reflected broad socioeconomic status (A, B, C social classes.) SOURCE Airborne Entertainment Inc.