Business Objects Introduces Consumer Packaged Goods Analytics to Help
Customers Optimize Promotional Spending; Company Releases
BusinessObjects XI Release 2 Industry-Focused Analytic Applications

SAN JOSE, Calif. & PARIS--(BUSINESS WIRE)--Feb. 7, 2006--Business
Objects (Nasdaq:BOBJ)(Euronext Paris ISIN code: FR0004026250 - BOB),
the world's leading provider of business intelligence (BI) solutions,
today announced a new industry-focused analytic application,
BusinessObjects(TM) Trade Promotion Effectiveness Analytics, which
enables consumer packaged goods (CPG) companies to better measure and
manage the performance and return on investment of their trade
promotions and spending. Today Business Objects also announced the
availability of BusinessObjects XI Release 2 analytic applications,
built on the industry's most advanced and complete BI platform.
BusinessObjects XI Release 2 analytic applications deliver prepackaged
performance management dashboards, scorecards, and targeted analytics
that address critical business problems in specific vertical markets.


"At Business Objects, we're passionate about partnering with our
customers to create targeted analytic solutions for their specific
industry," said Donald MacCormick, vice president of product marketing
at Business Objects. "Last fall we announced new planning and
budgeting solutions for retailers. Today's launch of Trade Promotion
Effectiveness Analytics shows our continued momentum in delivering
industry-focused solutions. BusinessObjects XI Release 2 analytic
applications play a key role in our plan to create long term
relationships with our customers to address their business pains."

New Analytics Give CPG Companies Holistic View of Promotional Spending
and Improves Performance

CPG companies today are spending increasing amounts on sales
promotions and associated events, but they have limited visibility
into how these promotions are improving their bottom line.
BusinessObjects Trade Promotion Effectiveness Analytics enables CPG
manufacturers to understand the impact of their trade promotions,
better evaluate target customer bases, and increase promotion
profitability for retailers. With this new analytic application, CPG
sales and marketing executives gain insight into how promotional funds
are being spent, which customers are participating, which promotions
are most profitable, and comparative performance by channel. With a
holistic view of their promotion spending and effectiveness, CPG
companies can better plan and manage their trade promotion programs.
CPG customers that currently use Business Objects to enhance
performance include Land O'Lakes, Burt's Bees, and Bigelow Teas.

"Business Objects expands its footprint into the packaged application
market and brings a valued solution to the CPG industry with Trade
Promotion Effectiveness Analytics," said Rob Hand chief executive
officer at Hand Promotion Management. "More than ever, the CPG
industry needs to understand the complex interrelationships between
promotions and their performance and respond quickly to real-time
demand. Trade Promotion Effectiveness Analytics from Business Objects
allows CPG manufacturers to focus their promotional spending in the
right areas and maximize the return on their promotional investment."

The delivery of BusinessObjects Trade Promotion Effectiveness
Analytics expands on the commitment from Business Objects to develop
industry-specific solutions. In November 2005, Business Objects
announced planning and budgeting solutions for retail. Currently,
Business Objects helps improve performance for eight of the top ten
largest retailers worldwide including Wal-Mart.com, Tesco, Carrefour,
and Auchan.

New Industry Analytics Based on Extensive Customer Input

After conducting extensive feedback sessions with customers,
BusinessObjects XI Release 2 analytic applications include significant
new features that simplify implementation and customization. New
role-based dashboards provide marketing, human resources, sales, or
finance executives access to only the most relevant information. For
example, a regional sales vice president can use dashboards tailored
for sales executives to get real-time visibility and analysis of their
sales operation. Industry-focused analytic applications also include
an encyclopedia that enables customers to easily look up business
terms used within reports, dashboards, or scorecards.

"We are using analytic applications from Business Objects to drive
insight through key business segments within the company, including
customers, products and services, supply chain, human resources and
finance," said Tony Fuller, CIO of Rent-A-Center. "Currently, we have
almost 3,000 stores in North America, Canada, and Puerto Rico. Along
with the growth of our business, the amount of data we were gathering
grew exponentially, and we needed a more efficient way to work through
all the information. Business Objects analytic applications allow us
to turn all this information into an asset that can help us improve
our company performance and continue to grow as an intelligent
enterprise."

New Solution Accelerators Speed Up Deployment Time and Enhance Delivery of ROI

With the launch of BusinessObjects XI Release 2 analytic applications,
new Solution Accelerators are available from the Business Objects
Professional Services Organization. These Solution Accelerators help
organizations more quickly deploy industry-focused analytic
applications to address specific business challenges, and provide a
set of guided questions that help determine organizational priorities
and objectives. Those answers are used to more effectively map out
analytic application deployments and hone in on exactly what
information organizations need, how it should be delivered, and who
receives it.

Availability

BusinessObjects XI Release 2 analytic applications are generally
available. Analytic applications for consumer packaged goods (CPG)
companies include Trade Promotion Effectiveness Analytics, Brand
Assortment Optimization Analytics, and Sales and Marketing
Effectiveness Analytics. Analytic applications for retail companies
include Customer Profiling and Campaign Management Analytics and Store
Assortment Optimization Analytics. In additional to the
industry-focused solutions, Business Objects provides analytic
applications focused on functional business areas including: finance,
human resources, marketing, and sales. These solutions are generally
available. For more information please visit:
www.businessobjects.com/products/analyticapps.

About Business Objects

Business Objects is the world's leading business intelligence (BI)
software company. With more than 35,000 customers worldwide, including
over 80 percent of the Fortune 500, Business Objects helps
organizations gain better insight into their business, improve
decision making, and optimize enterprise performance. The company's
business intelligence platform, BusinessObjects(TM) XI, offers the BI
industry's most advanced and complete platform for performance
management, planning, reporting, query and analysis, and data
integration. BusinessObjects XI includes Crystal Reports(R), the
industry standard for enterprise reporting. Business Objects has also
built the industry's strongest and most diverse partner community, and
the company offers consulting and education services to help customers
effectively deploy their business intelligence projects.

Business Objects has dual headquarters in San Jose, Calif., and Paris,
France. The company's stock is traded on both the Nasdaq (BOBJ) and
Euronext Paris (ISIN: FR0004026250 - BOB) stock exchanges. More
information about Business Objects can be found at
www.businessobjects.com.

Business Objects and the Business Objects logo, BusinessObjects,
WebIntelligence, Crystal Reports, and Crystal Xcelsius are trademarks
or registered trademarks of Business Objects S.A. or its affiliated
companies in the United States and/or other countries. All other names
mentioned herein may be trademarks of their respective owners.