STYLE.COM Brings Fashion Week to Your iPod
European and New York Designer Shows available on iTunes
NEW YORK, Feb. 28 /PRNewswire/ -- STYLE.COM is making fashion season
mobile, creating video Podcasts of the designer runway shows in New
York, Milan and Paris. Podcasts of Marc Jacobs, Ralph Lauren, Calvin
Klein and more are currently available on iTunes, with at least 10
additional shows from designers like Prada, Chanel, and Gucci being
released over the next two weeks.
The captivating, 3-5 minute mini-documentaries go beyond typical
runway videos to truly capture the atmosphere of the shows, using
behind-the-scenes interviews and celebrity quotes to illuminate the
catwalk and backstage footage. The Podcasts are the latest addition to
STYLE.COM's comprehensive, ever-evolving coverage, which has been
luring a growing number of users to the site for their fashion news.
Page views for New York Fashion Week totaled 45.1 million, up more
than 45% over the same week last year.
"This is a logical next step for us," said Jamie Pallot, editorial
director of CondeNet, which publishes STYLE.COM. "Our goal is to
capture the excitement of fashion week and share it with our readers,
and the iPod gives us a whole new vehicle to do that."
Sony BRAVIA will sponsor the STYLE.COM Podcasts; a :05 second video
spot will run before each episode.
STYLE.COM
STYLE.COM, a CondeNet publication, is the definitive fashion website,
extending the editorial authority of Vogue and W magazines to the
Internet. Offering comprehensive runway coverage with over 50,000
photos, authoritative trend reporting, the latest social, celebrity
and fashion news and interactive forums on every aspect of the fashion
industry, STYLE.COM offers visitors a total fashion experience. Based
in New York, STYLE.COM launched in September 2000.
CondeNet
CondeNet is the leading creator and developer of upscale lifestyle
brands online, providing enjoyable, useful services that build upon
the heritage of the world's most prestigious magazines. The company
publishes significant online properties in the categories of food
(Epicurious.com), travel (Concierge.com), and fashion (STYLE.COM and
MEN.STYLE.COM); these titles have won numerous accolades from bodies
including the American Society of Magazine Editors, the James Beard
Foundation, Media Industry Newsletter, and the Webby Awards. Based in
New York, CondeNet is owned by Conde Nast, a privately held media
company.
CONTACT: Robin Goetz
646.729.7994
robin@rg-pr.com SOURCE STYLE.COM
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