Shall We Follow Google?
Author: Kim Klaver

Google has gone from being the #1 online search service to
becoming a giant, wildly successful advertising company.

Who hasn't seen the little "Ads by Gooogle" text ads on any
website page?

What Google brought the online world that has made them so
insanely popular: contextually relevant ads.

Translation: ads that go with stuff people are already
interested in - e.g. what they are already reading about.
Visiting a travel site? The little Google ads you'll see offer
luggage and other travel related fare.

Goodbye to ads we have no interest in. E.g. SUV ads on an
environmental preservation site.

Google offers up ads on hundreds of millions of web pages, but
only to the readers of THOSE specific pages, relevant to THAT
specific content. Instead of putting the same product and
service pitches on each web page. What a concept!

This is niche marketing - and Google has done it FOR the
advertisers - who until Google, tried to pitch their stuff to
everyone, like Ford Motor used to do.

Telemarketers pitched their stuff to the wrong people so often
that the public rose up and asked the government to create the
"Do Not Call Registry" - to get them to STOP calling us with
stuff that wasn't "contextually relevant" to - i.e. not
relevant to us.

Shall we follow Google's lead and become relevant to others? We
focus on asking around for someone like you, who might like to
know about something that has helped your achy knees, without
surgery or drugs...

Or you might ask around for someone who who might like to know
about a business of their own that they can do from home, like
what you're doing...

Mass advertising is so over. Niche prospecting (for people like
you) is what the world is responding to.

Shall we follow Google's lead?

About The Author: Kim Klaver is Harvard & Stanford educated.
Her 20 years experience in network marketing have resulted in a
popular blog, http://KimKlaverBlogs.com, a podcast,
http://YourGreatThing.com and a giant resource site,
http://BananaMarketing.com