How To Make An Irresistible Ad
 Cathy Qazalbash

Advertising can take on many different forms and sizes. They
range from the blazing billboards that take your message to the
world to the humblest classified ad. However you choose to say it
your ad must announce your product and service and demand to be
read and acted upon. Your ad will do one of 2 things, create
curiosity for the potential customer to want more information or
close the sale.

In order to be truly effective your ad must be irresistible.  The
most important part of closing the sale is the call for action.
You can make a straight link-"buy now"-"click here," or use a
subtler approach. Don't just ask people for the sale make it an
irresistible offer.

Everyone loves a bargain and can rarely resist the urge to save a
little with a discount. Here are two ways to make your ad
different using a discount coupon:

* A discount coupon attached to your ad with a special link or
code will make your ad irresistible and help you close the sale.
Special links are used all the time but make yours stand out by
putting it at the bottom of your ad in the form of a coupon.

* You can use a code for a mystery discount or a special link.
Everyone likes a mystery and will be curious to go and see what
you are offering them.

* You can use your coupon for a free bonus gift just for trying
our product or even just for visiting your site.

Discount coupons are a perfect way to invite your potential
customer to "come on in and save a bundle." Now who can resist
that! So don't just pitch your sales make it worthwhile with an
irresistible offer.

How do you present your ad to make an offer your reader can't
refuse? You make a conventional solo or expanded classified ad
with benefits and then add a small coupon at the bottom.

Here is an example to illustrate what I mean.

Finally.. The Secrets Of Selling Online Revealed

To sell more you must have professional ad copy
Ad copy will make or break your business
It is the true secret of selling
http://advertise-your-business.com/advertising.htm


3 good reasons why you cannot afford to be without our services:

We will work with you one -on-one until you are completely
satisfied.
Your satisfaction guaranteed
Fast efficient service.
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Use this coupon for special subscriber discounts

10% off
Any advertising package
A special offer for A-Y-B newsletter subscribers
http://advertise-your-business.com/advertising.htm


You can use this for either products or services.  Uses can
include

* Grand opening-just launched (website or program)
* New service
* New product
* Subscriber special-A special thank you for your loyal
readership

As always remember the golden rules: track test and record If you
are not tracking your ads you are loosing money and your valuable
time. Why? Because if you do not know which ad is pulling and
which have produced little or no response you could be repeating
costly mistakes, and missing out on valuable resources. When you
know which ads are pulling you can repeat the ad. Keep a log of
where your successful ads are running, for example, which
particular ezine, note it down for future or repeat advertising.
If you have a similar offer that appeals to the same market you
can use that particular ezine again. However on the other hand if
an ad has had little or no response make a note of this ezine too
so you do not advertise similar offers to this list again.
Tracking ads can be automated and easy to set up. There are
several programs out there to help you do this.


However you use this discount coupon it will appeal to all your
potential customers and can be used as a special coupon for
established customers as well Advertising is a highly competitive
field and anything you do to make your ad irresistible and
noteworthy will increase your sales and allow you to get ahead of
your competition.




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Article written by Cathy Qazalbash (c)
Cathy is an experienced freelance writer/copywriter
and publisher of the A-Y-B free marketing newsletter
http://advertise-your-business.com
http://copywriting-for-websites.com
http://a1-newsletters.com