Calling All Moviemakers...
Author: Kim Klaver

Yes, you. Movie Maker. Two ways.

#1. MOVIE MAKER. Starts with a story THEY really want to tell.
Anything THEY are excited about. Something that they were/are
touched by, something that affected them or connects with them
somehow.

YOU: A successful network marketer starts with a story - one
YOU really want to tell. A story is not a promise about what
will happen to someone else. The story you tell is based on
your experience with say, the product. You RELATE something
that happened to you, or affected you, or how something is
aligned perfectly with something else that's important to you.
That has the makings of a story.

(E.g. Say you had achy knees for months and were nervous about
surgey. You tried 7 different GNC or health store products, and
nothing seemed to do much. Then one day you tried this other
product and lo! Your achy knees lessened in a week or so, and
now, 6 months later, you've even playing tennis again.)

#2. MOVIE MAKER. Beginning movie makers usually try to sell
their movie to the studios (and investors) by pitching it as
something everyone will want to see. Who could say no to that,
right? Think of the income!

YOU: Many beginning network marketers pitch their products (or
business) as something everyone will want because well, they're
just the best thing out there, aren't they? How to get everyone
to love them is the only obstacle. Indeed.

But Whole Foods isn't for everyone is it? Yet their business is
booming. Whether you shop there or not, even. Madonna isn't for
everyone, is she? But does she need everyone to be financially
wildly successful? You name something, I'll tell you that
everyone DOES NOT LOVE IT or want it. Sniff.

No one has ever had even close to everyone to make a success of
things. "Almost no one" will do fine, actually. Like a few
hundred customers for your product line, of the 300 million
people in the U.S., say.

Savvy movie makers have long abandoned the "for everyone"
pitch. In Hollywood, the smart ones talk about "finding your
audience." This is what you should do. Because nothing is for
everyone. Not even God.


About The Author: Kim Klaver is Harvard & Stanford educated.
Her 20 years experience in network marketing have resulted in a
popular blog, http://KimKlaverBlogs.com, a podcast,
http://YourGreatThing.com and a giant resource site,
http://BananaMarketing.com