The Ten Beliefs You Want To Have To Succeed In Business
 Catherine Franz

Beliefs are the foundation from which we stand.  They are formed through
experience, observation, heritage, and environment.  They dictate our
reactions and actions.  If we are stressed it is due to a belief plus an
experience for which we gave a meaning too.  If we are angry, it is because
we had an experience that we created meaning to that lead to a new belief.

Success is the same.  If we succeed, and if we don't, stands on the foundation
of our beliefs.  In order to change our success, we must first find the belief we
are standing on.  This is accomplishable through remembering an experience
or through awareness of an action.

As you read each belief, jot down your thoughts on where the trunk of its tree
stands.  Feel free to explore positive or negative.  Dr. Win Wenger, author of
The Einstein Factor and others, shares that an EEG shows 80% of the brain
involves visual responses, less than 5% is involved in conscious experience
and the remaining 15% plus taps into the unconscious.  Find the visual
response, the 80% and work with the 15% and you are 95% home free to
changing the belief.

After each belief, ask yourself the following questions:

*   Do I really believe this?
*   Do I want to change this belief, if not?
*   What visual response is connected with this?  Are there more than one?
What, why, and when did they occur?
*   Is it true today?  Was it ever true?
*   What belief do I choose to replace it with that guides me towards my
desires?

Here are ten beliefs to begin your evaluation process:

1.  Believe there is a new person transiting over to buy your product or service
every day.  Joe Vitale says, "There is a customer born every minute."  He has
written a book with the same name.  This means there are 60 new customers
born in the last hour alone.

2.  Believe that it takes skyrockets to get people??s attention in today??s
market.
Anything less doesn't matter.  Do you believe thinking bigger isn't
for you?
What fears arise from thinking about sending up skyrockets?

3.  Believe in mass media even if you are a mom and pop store.
What is your
belief about using mass media?  Do you know what it means?
How can it
help you succeed?

4.  Believe in people??s curiosity and use it to your advantage.
Where do you
create curiosity in your business?  In your marketing?  In your
product or
service?  Do you believe you need to tell customers everything in
order to
make a sale all the time?

5.  Believe in the power of the written word (print media).  What
are your
beliefs when reading ads or newspaper articles?  Just changing
one word, like
writing to jotting it down can shift a belief.  Writing sounds hard,
jotting easy.
Every word has its own energy and it is either negative or positive.
Explore the
words you use consistently.

6.  Believe in advertising, free or paid.  Do you believe advertising
is a waste of
money?  Do you believe if you don't get an immediate response,
that it doesn't
work?  What do you need to have it pay off?

7.  Believe in people helping people for a good cause.  Do you
believe that
you have to do it yourself to be done 'right'?  Do you believe one is
better than
two, or three?

8.  Believe in your assets as well as every else??s.  Do you believe
in what you
have to offer?  Do you believe in other people??s assets?

9.  Believe a loss is just an opportunity.  Do you fall apart when a
boy/girl friend
leaves?  Do you fall apart when the basement floods or the car
breaks down?
Learn not to bat an eye when something goes wrong.

10.  Believe that every word you speak, says volumes about who
you are and
what you want.  Do you say what you mean and mean what you
say?  Do your
words match your beliefs?

Some or all of these may fit currently.  Some may lead into
expanding
thoughts, while others don't apply.  Open some space and explore
any belief
standing in your way to success.  It is well worth the time.  Maybe
this question
will help:  "How??s that working for me?"

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Catherine Franz, is a syndicated columnist, author,
radio talk show host on marketing, International
speaker, and master business  coach.
http://www.abundancecenter.com
http://www.LetsTalkMarketingShow.com