Management Guru Geoffrey Moore Wrestles With Business Darwinism in His

Acclaimed New Book,

Dealing With Darwin: How Great Companies Innovate at Every Phase of Their

Evolution (www.DealingWithDarwin.com)

NEW YORK, Jan. 9 /PRNewswire/ -- Geoffrey A. Moore, the author of
Crossing the Chasm and other classic business bestsellers, has helped
dozens of established companies figure out how to innovate in the face
of inertia and escape the death spiral of stagnation.

DEALING WITH DARWIN, his first new book in six years, has been
excerpted as the lead article in the December issue of Harvard
Business Review, drawing praise from HBR editor Thomas Stewart as
"brilliant."

Moore's main idea is that while most companies recognize the
importance of continuous innovation, few actually do it well. Instead
of throwing resources wildly at every new idea, they need a precise,
bold, smartly-timed plan that's appropriate for their specific
situation. Moore outlines many best practices that companies can use
in today's "survival of the fittest" business climate.

DEALING WITH DARWIN also includes an unprecedented case study of Cisco
Systems, whose CEO, John Chambers, gave Moore unlimited long-term
access to Cisco's management. Chambers has said that Moore "tackle[s]
the fundamental challenge of 21st century business -- how to create
profitable growth in an increasingly competitive global economy. His
models...have played an important role in the continuing evolution of
our company."

Moore is among Silicon Valley's most sought-after business strategy
consultants, serving as a managing partner at TCG Advisors and a
venture partner at Mohr Davidow Ventures. His previous books --
Crossing the Chasm, Inside the Tornado, The Gorilla Game, and Living
on the FaultLine -- were all national bestsellers.

Please visit http://www.DealingWithDarwin.com for more information,
book excerpts, author bio, and Q&A.

DEALING WITH DARWIN has just been published by Portfolio, an imprint
of Penguin Group (USA) Inc. ($25.95 / 281 pages / ISBN 1-59184-107-0).
SOURCE Portfolio