Many Retailers Not Yet Focused on Baby Boomers; Big Opportunity to Better

Serve These Consumers, Says Deloitte Report

Results From Consumer Survey Support Findings: Retailers Should Focus on

Lifestyle In Addition to Age; CLAPPERS, Mall Maniacs and the Physically

Failing Shop Differently

Following is an abridged press release. For the full press release,
visit: http://www.deloitte.com/us/agingconsumer.

NEW YORK, Jan. 24 /PRNewswire/ -- As the first wave of baby boomers
turns 60, this large and growing audience of older consumers with
substantial amounts of discretionary income is only being addressed by
a small number of forward-thinking companies, according to a new
report from Deloitte & Touche USA LLP. In addition, aging consumers
are a diverse group, with lifestyles affecting their shopping
preferences as much as age. These trends present numerous
opportunities to retailers, according to a new survey of consumers
aged 45 to 74 commissioned by Deloitte & Touche USA LLP. The survey's
findings support a recent report from Deloitte, "Wealth with Wisdom:
Understanding the Needs of Aging Consumers."

"Every industry will be transformed by this demographic shift," said
Pat Conroy, Vice Chairman and National Managing Principal for
Deloitte's Consumer Business industry practice. "In addition to
retailers, companies in business sectors such as consumer products,
healthcare, real estate, technology, financial services, and travel
and leisure will find that aging consumers present tremendous
challenges -- and tremendous opportunities."

For the full press release, visit: http://www.deloitte.com/us/agingconsumer.

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Deloitte & Touche USA LLP is the US member firm of Deloitte Touche
Tohmatsu. In the US, services are provided by the subsidiaries of
Deloitte & Touche USA LLP (Deloitte & Touche LLP, Deloitte Consulting
LLP, Deloitte Financial Advisory Services LLP, Deloitte Tax LLP and
their subsidiaries), and not by Deloitte & Touche USA LLP. SOURCE
Deloitte