White or Colored?

Segregation Takes Center Stage in Newest Ad Campaign Honoring the

Rev. Dr. Martin Luther King, Jr.

SEATTLE, Jan. 11 /PRNewswire/ -- White readers are instructed to read
one side of the page and Colored readers the other. Whites are asked
to enter a Web site one way, while Colored surfers must enter
differently. Whites can open their mail from one end, while Colored
people must open it from the other. These are just some of the
elements of DDB Seattle's latest campaign -- the agency's 15th in as
many years -- honoring the Rev. Dr. Martin Luther King, Jr. and
bringing attention to the too often overlooked national holiday named
in his honor.

Using segregation as the backbone for the campaign -- by showing us
all what Dr. King fought against -- DDB Seattle today unveiled a
multi-faceted campaign designed to commemorate the life and
achievements of Dr. King, increase awareness and understanding of the
Civil Rights movement, and encourage people to make January 16 more
than just a day off.

While Martin Luther King, Jr. Day is recognized as a national holiday,
a large percentage of businesses remain open, acting as if this
important day is just like any other. It is not. It represents a
movement that significantly changed our nation for the better. This
campaign is designed to start the discussion to help change that.

"Founded in the core belief that segregation is, was and has always
been wrong, this campaign is intended to make people stop, think and
perhaps get a little uncomfortable in the process of realizing the
modern day importance of Dr. King's life," said John Livengood,
executive creative director at DDB Seattle. "It is from this feeling
of being pushed outside your comfort zone that real consideration and
progress can be made."

The campaign's theme, Remember Segregation, is reflected in each
aspect of the campaign. From a segregated newspaper ad that is
guaranteed to raise eyebrows in the Seattle Metro area, to a
segregated black-and-white direct mail piece sent to prominent public
figures and local high school civics teachers, this campaign will
force individuals to confront their personal feelings on segregation,
while learning more at the segregated campaign Web site,
www.remembersegregation.org.

"Once people get past the initial shock of being asked to choose which
column to read or which button to click on to enter the Web site,
they'll see that the content is the same," added Livengood. "When you
look back, the civil rights movement has been portrayed as tearing
apart the country. In retrospect, however, perhaps one of Dr. King's
greatest legacies is the way in which he brought so many Americans
together."

DDB Seattle has created a public service campaign honoring the Rev.
Dr. Martin Luther King, Jr. every year since 1992. In 1999, the agency
won the prestigious Cannes Lion for its work on the subject.

About DDB Seattle

The Seattle office of DDB is a full-service communications company
with capabilities in advertising, public relations, direct and online
marketing, media and design. The agency is a unit of DDB Worldwide and
Omnicom Group Inc.

DDB (www.ddb.com) is one of the leading advertising agency networks in
the world with 206 offices in 96 countries. Acknowledged as the
industry's most creative multinational network, DDB has won more Grand
Prix Awards in the 50-year history of the International Advertising
Festival in Cannes than any other agency, and over the past 16 years,
has won more awards at Cannes than any other agency network. In 2004,
for the third year in a row, DDB was also named Network Agency of the
Year at the Clio Awards.

FOR MORE INFORMATION:

Dan Miller, DDB Seattle

206-326-5107 or 206-979-4055 (mobile)

dan.miller@sea.ddb.com SOURCE DDB Seattle