By 2010, Women Will Account for 50% of US Private Wealth -- Business Can Take

Steps Now to Tap Into This Opportunity

HARTFORD, Conn., Jan. 10 /PRNewswire/ -- The 2nd Annual M2W-The
Marketing to Women Conference, May 8-9, 2006 at the Chicago Cultural
Center, is the premier national marketing conference designed to help
businesses learn how to increase their emotional and financial share
of the lucrative and accelerating women's market.

"There is an exciting gender shift in the marketplace," says Nan
McCann, Producer of M2W. "Women currently control $7 trillion in
consumer and business spending. Women-owned businesses employ more
people in the US than all Fortune 500 companies combined. Women are
the majority users of the Internet and have surpassed men as the
primary consumers of computers, cameras and PDA's. M2W is designed to
help brands maximize opportunity where the consumer power is
strongest...with women."

Fara Warner, author of The Power of the Purse and M2W keynoter says,
"As we enter the 21st century, women's financial might is set to
exceed all expectations, and women will begin to wield the enormous
clout that money and power is bringing them. Business would do well to
notice this economic revolution. What women demand today goes far
beyond the simplistic marketing efforts of the past that too often
focused on women as a minority. Businesses that recognize the immense
and growing financial power of women -- and how that power is
reshaping the very fabric of our society-will have found an incredible
competitive advantage that they can capitalize on for decades."

M2W attendees will hear from leading marketing-to-women experts
through world-class keynote speeches and hands-on workshops as well as
participate in a variety of fun, unique networking events. This year's
M2W will also feature a live, interactive, on-stage focus group with
women consumers. There is truly something for every marketer focused
on increasing share with women.

M2W is presented by Frank About Women. It is sponsored by Ketchum,
Lifetime TV, Kimpton Hotels & Restaurants, Marketing To Women
Newsletter, Paramount Market Publishing, Premier Retail Network and
The TrendSight Group. Fast Company is the Media Sponsor. Getty Images
is the Imagery Resource.

M2W is produced by PME Enterprises, Hartford, CT. Please visit
http://www.m2w.biz for more details or to register for M2W.

Contact: Nan McCann -860.724.2649 x13 or

Mary Engvall-860.205.3519

http://www.m2w.biz SOURCE PME Enterprises