Randal Pinkett, Donald Trump's New Apprentice Joins the Amenity Team

NEW YORK--(BUSINESS WIRE)--Dec. 16, 2005--Dwight Schultheis, founder
of Amenity, is proud to announce the signing of five new celebrity
spokesmen to represent the brand.


These five men, from season 4 of NBC's The Apprentice with Donald
Trump, will participate in future product introductions, events,
promotions and promotional campaigns. Spokesmen include:
Apprentice-winner Randal Pinkett, Josh Shaw, Brian Mandelbaum, Chris
Valletta and Mark Lamkin.

"We are especially excited for this venture, as Amenity addresses a
need in the ever-growing market of men's grooming," says Josh Shaw,
brand ambassador and advisor. "With the increased awareness of men's
grooming, there is an added pressure to look your best. Dressing well
is only part of that. Great skin and a clean shave are two ways to
ensure a great impression."

Amenity, a luxurious men's grooming line that solves frustrating
grooming problems, provides men with premium shaving and face care
products made of 100% natural ingredients. So much so that Amenity is
even endorsed by a leading dermatologist for its ability to improve
the look, feel and overall health of skin. Amenity believes that it's
imperative that there be formulas to address the skin, not just the
stubble.

Put simply, Amenity provides men with the best, most effective shaving
and skincare products to help them look and feel their best all day,
everyday. Randal, Josh, Brian, Chris and Mark will highlight Amenity's
benefits through in-store appearances and other special events and
will showcase the products on the website, www.getamenity.com.

"These 5 successful contestants from The Apprentice completely reflect
the brand missions and attributes of our company and product line.
Smart, sophisticated and savvy," says Dwight Schultheis, founder of
Amenity.

Amenity products are available online at www.getamenity.com and at
Barneys New York, The Sports Club/LA and G Spa.

For more information on the Amenity product range or to schedule an
interview with founder Dwight Schultheis or one of the celebrity
spokesmen, please contact Lauren Rodolitz or Pamela Aronstam, Behrman
Communications, 212-986-7000.