International Country Club Free Membership Offer Presents Exceptional Growth Opportunity
CANCUN, MEXICO -- (MARKET WIRE) -- 12/12/05 -- ESOL International Corp. (OTC: ESIT) debuts its International Country Club Corp. subsidiary with a unique Free Membership Offer that represents a breakthrough for the golf, tennis, leisure travel and country club industry. The International Country Club Corp.'s mission is to offer its members more benefits and services at a fraction of the cost compared to any other private country club in the world.
"The International Country Club Corp. has created a program that entitles its members to full benefits and privileges in their own prestigious private country club at one of the top destinations in the world," says Kelly Boothe, MBA, Ph.D., ICCC President. Members enjoy full benefits, privileges, and the prestige of belonging to a world class home club in Cancun, Mexico. Because members will not live in Cancun, this same membership also entitles them to have additional club privileges with thousands of private country clubs worldwide who have reciprocal club arrangements, especially in the city where the member lives.
"The population of golf, tennis, sports enthusiasts, and the appeal of a country club recreational lifestyle is rapidly growing worldwide," says Boothe. "This explosive growth is being generated by people with a $60,000 plus annual income. There are literally hundreds of millions of people worldwide who enjoy golf, tennis, and the country club recreational lifestyle, but are not presently private country club members because 90% of all private clubs built in the last ten years are intended to attract only the upper 5% of the income market. The majority of the people who play golf and tennis, and want to enjoy the private country club recreational lifestyle, have been priced out of the game. This could be because they lack the funds or simply because they have more sense than to spend ten, twenty-five, or a hundred thousand dollars on a private country club membership." The ICCC has selected this worldwide $60,000 plus income group as its market for its affordable product, says Boothe. "There are literally hundreds of millions of people worldwide who are candidates for ICCC's unique membership program," he says. "It's important to recognize that the validity of our product will be just as well received in Mexico City, Hong Kong, Buenos Aires, Dallas, Chicago, Portland, Boston, Toronto, London or any other city in the world by the same $60,000 plus recreational enthusiast because our program works everywhere. This new program has virtually no competition in this vast market."
To introduce the extensive benefits and services offered to its members worldwide, ICCC is offering a Free 90 Day Private Country Club Membership that entitles trial members to enjoy golf, tennis, indoor racket sports, horseback riding, scuba diving, fishing (salt and fresh water), elegant dining, and almost every other recreational benefit that is available at top private country clubs and resorts all over the world (especially in their own home city) at absolutely no cost and with no obligation to purchase or join anything. "We're confident that those who sample our membership benefits and services will be eager to join at the end of the free introductory period," says Boothe.
Although the International Country Club has a headquarters club for its members, it does not sell memberships to anyone who lives within a 100 mile radius of the home club in Cancun, Mexico. This enables these world class facilities to accommodate the International Country Club's membership and also to reciprocate with thousands of private country clubs all over the world. The reciprocal program allows the member base in International Country Club Corp. to be virtually unlimited, because the more members the International Country Club has, the more clients it can direct to other clubs who are looking for additional referral business.
ICCC members who have paid their dues for a year (either month by month or in advance) also receive a $2,500 gift certificate as a way to offset the expenses associated with an introductory seven day vacation for its members at one of the Club's exclusive superbly furnished luxury villas on the beautiful Caribbean Sea in the heart of Cancun. The Introductory Seven Day Villa Vacation for the member includes a 24-hour on duty personal chauffeur to provide transportation anywhere the member chooses, including to and from the airport. Each villa also comes complete with a world-class chef who will prepare the member's personal "Meals For A King Menu" each day and a snack every afternoon at no additional cost to the member. Every member has access to a world class, full-service spa, along with free access to golf, tennis, equestrian center services, deep sea fishing, and scuba diving -- including the free services of expert professionals to help the member gain proficiency in a sport of choice. Each villa also includes free maid service. The hometown Villa privileges are exclusively available to ICCC members and the members of reciprocal clubs anytime they are in Cancun. ICCC members pay only 50% of the daily rate of $800 (which includes all the above listed services). This $800 all-inclusive day rate is the rate for the reciprocal club members, which is still a great value. The ICCC member can use the $2500 gift certificate to pay for their stay.
"The gift certificate almost makes the first complete year of ICCC membership free," says Boothe. "It also makes it easier for all our members to enjoy a visit to their own home club." The International Country Club's Cancun location offers members full access to a magnificent 18 hole golf course nestled between the Nichupte Lagoon and the crystal clear Caribbean Sea. This internationally renowned 18 hole championship golf course challenges even the best players, who actually aim to avoid the luminous sandstone ruins that serve as a natural historic hazard. Members can quench their thirst at the open Palapa Bar with its beautiful lagoon view, or via a roving bar that travels the links for their convenience. This prestigious five-star facility also includes a driving range, 2 practice putting greens, full service pro shop, and a restaurant/bar "La Cara de Campo," with panoramic views of the Nichupte Lagoon and the beautiful Cancun Hotel Zone, only 20 minutes from the Cancun International Airport. Members also have access to tennis courts, an equestrian center, scuba diving instructors and boats, and deep sea fishing (including one free trip) on the ICCC's luxurious fishing yacht reserved exclusively for members. ICCC's fishing trips are to the hottest fishing spots in the Cancun area and are not economically feasible to standard fishing charters.
"Even considering all those home club amenities," says Boothe, "the most valuable benefit of ICCC membership will be the ability of our members to use our reciprocal reservation service." This exceptional benefit entitles members to call the club concierge for the privilege of using ICCC's worldwide club services. There are literally thousands of private country clubs, private tennis and indoor racket clubs, private equestrian centers, private resorts & spas, private fishing lodges & yacht charters, and private dinner clubs worldwide that presently participate in reciprocal programs. ICCC's Concierge Service can be used to arrange a play time in virtually any private club or resort in the world or in the member's city for a round of golf, tennis, or for whatever activities the clubs offer as benefits and privileges to their own members. "Many exclusive private country clubs cost their members tens of thousands of dollars in up-front fees and monthly dues that would buy a new luxury car," says Boothe. "As an ICCC member, you can have the best of all worlds. You're a home member of a world-class private country club, but also always have literally thousands of choices of additional clubs and services worldwide, including most of the clubs right in your hometown, at a fraction of the cost associated with belonging to other private clubs with fewer benefits and only one location." Unlike other private country clubs with limited facilities that restrict the number of members they can allow, the ICCC plan actually expands its access to additional facilities as the membership grows. The more members ICCC has worldwide, the more members it can direct to other clubs that are interested in receiving the additional referral business for their own clubs. The ICCC reciprocal privilege could allow a member to play at a wonderful new club every day with no hassle.
As the International Country Club's member base grows, it will add other world-class home clubs for its membership. ICCC's five year goal is to have over one million members worldwide. These one million members will give International Country Club Corp. over one billion dollars in annual membership revenues alone. As an additional benefit, every member is also entitled to receive ongoing savings and discounts on all types of purchases and services they already spend money on every day. "Through this exceptional program," says Boothe, "members can actually save more money every month than they spend on their membership dues." Boothe adds, "Now, that's the smart way to be a member of any private country club. The club pays you to be a member!" Because ICCC members represent a great potential as new customers to businesses, companies have elected to give ICCC members a volume discount as a way of attracting their business. "By simply using the list of money saving discount services offered to ICCC members, the members can receive $5,000 to $10,000 in annual savings on everyday products and services our members are already spending money on anyway," says Boothe. "ICCC members are entitled to use and enjoy any or all of these money saving services as they please."
The Club also offers its members a Concierge Service not only for making reciprocal arrangements with thousands of other private clubs worldwide, but also for a host of other services, including travel reservations, theater tickets, dinner reservations, and even a big-ticket buying service for major purchases ranging from shopping for a new car, to buying a new boat, to purchasing carpeting and furniture. "The Concierge can help you make arrangements for everything from tickets to a hot Broadway show to reservations at an exclusive restaurant in Paris," says Boothe.
MARKETING STRATEGIES AND FORECAST -- "The International Country Club is currently entering a major growth period," says Boothe. "We're opening offices in 50 cities across the United States, Canada, and Mexico." ICCC's marketing strategy is based on two of the simplest and most successful sales principals, Backyard Fence Advertising & the Puppy Dog Close. "Backyard Fence Advertising," is when satisfied clients refer friends and associates to a service because they are happy with the service. The "Puppy Dog Close" is the principal that when someone is allowed to take a puppy home for 90 days, then they will rarely bring the puppy back. When ICCC lets members use its benefits and services for 90 days free and they enjoy them, they will surely keep their membership in the future. When someone is happy with their membership they will also refer their friends. Click the following url for a sample of the 90 Day Free Membership Offer (http://www.esolinternational.com/pages/6/index.htm).
The ICCC has two proven strategies for distributing its free membership plan. First, ICCC will target trade associations, affinity groups and large businesses whose members and clients represent high income demographics. Because the 90 Day Free Membership Offer represents a significant value, ICCC will be able to form mutually beneficial relationships with major trade associations and service businesses that are always looking for special premiums to offer their customers or members. These associations and businesses will readily advertise ICCC's 90 Day Free Membership Offer in their trade journals or monthly billing statements, often at a special discount rate -- and sometimes for free. Their trade publications and client statements are not only very well read; they also serve as a trusted source of credibility and validation, because the trade associations and businesses will be giving ICCC their implied endorsements.
Some examples of the kinds of professional associations ICCC will target via their monthly trade publications include Medical, Dental, and Chiropractic Associations, Automobile Dealers, and Stockbrokers Associations just to list a few. Examples of the kinds of businesses that will be targeted via "stuffers" in their monthly billing statements to their customers include MasterCard, Visa, American Express, Discovery Card, Cable Television Companies, and Internet Service providers. ICCC will also focus its marketing efforts on special interest magazines, such as the AARP's renowned publication, Modern Maturity, and the numerous in-flight magazines provided to Airline Passengers, via full page, full color ads presenting ICCC's 90 Day Free Membership Offer as a featured premium available to their readers. Because the 90 Day Free Membership Offer represents a genuine benefit to those who use it, ICCC will also market this program directly through the Human Resources Department of major corporations as a valuable employee benefit.
As its second distribution strategy, ICCC will post sales agents in kiosks targeting upscale clients in high traffic shopping mall locations in virtually every city in the world. The sales process is simple: A sales agent gives a prospect a free 90 day membership. After the prospect has time to use the membership, the sales agent follows up to give the prospect a complete sales presentation and close. This free membership program eliminates the cold call process that is usually a major stumbling block and obstacle to sales people. Cold calls are also a nuisance and bother to the potential prospect.
ICCC will appoint an exclusive City Membership Manager in each major city where it decides to introduce the International Country Club program. The cities ICCC targets worldwide will be those cities that have a minimum potential of maintaining at least ten thousand permanent club members. The City Membership Manager will be in charge of all sales and services in that city and will be accountable to the National Sales Director. "This city sales manager position represents an exceptional opportunity for qualified individuals interested in letting us show them how to grow a business that can produce a mid six-figure annual income for them in their own home city," says Boothe. "We would certainly like to hear from those who would be interested in joining our team."
Because the marketing scope of ICCC is that of targeting cities worldwide, ICCC has developed a complete sales training program and a sales accountability plan that is broadcast to each city every day over its exclusive VOIP internet training channel. This unique training method allows ICCC to be able to expand at an explosive rate with no limits or boundaries. ICCC can simply appoint a City Membership Manager in any city in the world, then conduct the sales training in that location via ICCC'S VOIP internet training channel. ICCC is confident that each new city opened will achieve first year revenues of $2.5 million, with a target of growing the membership to the point of maintaining ongoing revenues in excess of $10 million within three years. Part of each City Membership Manager's contract will be to produce first year member sales of a minimum of $2.5 million and maintain a minimum of $10 million in sales each year after the third year of operation. ICCC's goal is to be operating in one thousand cities within the next five years and have a minimum of one million members.
ABOUT ESOL -- ESOL International Corp (OTC: ESIT) is a well-rounded investment and service organization that takes an active role in the companies it invests in and fosters growth and profitability through its financial resources, management, and marketing expertise. ESOL International Corp. presently owns 100% of the stock of two company subsidiaries; J.G. Capital Corp. and the International Country Club Corp. These three companies together represent a solid organization with a proven management and marketing team, a solid financial arm to finance growth, and a dynamic service company targeting one of the largest international growth industries through its affordable private country club membership program.
ESOL International Corp's mission is to consistently build shareholder value by providing the global market with an affordable product in the private country club sector. Through the International Country Club Corp., ESOL answers this worldwide need with its affordable membership program. This program is aimed at the hundreds of millions of potential members worldwide with an annual income over $60,000 who are presently active in golf, tennis, horseback riding, indoor racket sports, scuba diving, sport fishing (salt and fresh water) and many other recreational activities. Although this group represents 85% of the potential private country club lifestyle market, most are presently not members because of the high cost of belonging to most private clubs. ICCC offers a solution to this booming worldwide potential market of the hundreds of millions of $60k plus annual income recreational enthusiasts with its affordable private country club membership program that has more benefits and services than existing private clubs offer their members, at a fraction of the price of their fees and dues.
As the International Country Club Corp's parent company, ESOL International Corp. can and will furnish the financing, management, marketing, and technology to help enable International Country Club Corp. to meet its goal of having one million members in the next five years. One million members of the International Country Club program will represent in excess of US$1 billion in annual revenues for ESOL International Corp.
NOTICE TO INVESTORS: This document may contain forward-looking information within the meaning of Section 27A of the U.S. Securities Act of 1933 and Section 21E of the Exchange Act of 1934, and is subject to the safe harbor created by those sections. All statements other than statements of historical fact, including without limitation, statements regarding potential future plans and objectives of the company, are forward-looking statements which involve unknown risk and uncertainties or other factors that could cause actual results to differ materially from those anticipated in such statements. The company's expectations, among other things, are dependent upon general economic conditions, demand for its products and services, the availability of raw materials, retention of its key management and operating personnel, as well as other uncontrollable or unknown factors. The company is not obligated to update the information contained herein, nor should it be assumed that the statements contained herein will be unchanged at any subsequent date.
