Why Give Away Free information?


The idea of publishing and giving away free information
is not a new concept. Drug companies, for example, have
been publishing and disseminating free information booklets
and pamphlets to promote prescription drugs for targeted
conditions such as diabetes, asthma, heart disease for a
long time.

The Internet has accelerated this trend. Just as a person
attends a trade show or similar event will collect free
pamphlets and booklets from each stand they visit these
same people also collect free information and books while
browsing on the web.

This has led to the giving away of the many free newsletters
and books that proliferate on nearly every web site making
this marketing method weaker than in the past as there is
currently too much free information available.

However, people who come to your site still expect to
learn something or take away for information when they
eave.

The more free information you can provide the more likely
they are to visit again in the future.

Only high quality information will be read.

As a promotional tool only high quality information will
be read, much like the glossy brochure that provides a
wealth of helpful information that a person is more
likely to read rather than dispose of immediately into
the rubbish bin.

Never use blatant advertising that is nothing more than a
list of products you have on offer with a "buy my products"
message on every page with no real content for the reader
as this will qualify with instant deletion and what could
have become an ongoing relationship with a new potential
customer or client is probably lost forever.

Content is published at web sites and given away for free
for a variety of purposes including.

- To distribute as a promotional tool to generate traffic
to a web site at minimal or no cost

- except for the time involved in producing the material.

- To gain new leads by having people sign up and give their
contact information before receiving the free offer.

- As a bonus when someone purchases a more expensive item.

As a marketing tool free information will always be around
so take a look today at your business and decide how you
can best use this tool to increase your profits by giving
something away for free. As they saying goes "you have to
give before you receive" and this is especially true on
the net.


Copyright © J Black. For articles and ideas for creative
living visit http://www.netwrite-publish.com