Secrets To Successful Publishing
Geela

Have you ever wondered what would it take to compete successfully
with the "big guys" like Simon & Schuster and even get to the
top of the heap?  If there is such thing as a magic formula for
success, then the story of Geela, the author of the bestseller
book THE AMERICAN DREAM can certainly make a believer out of
you too.  Mastering the art of the possible is at the heart of
Geela's brand new book where her message is that the possible
always exceeds the impossible.

It's a sobering fact that no one not even the "big guys" (the
large publishing houses) are immune to the risk of failing and
even going out of business and not so much because of lack of
resources but rather lack of innovation, high vision and keeping
up with inevitable change. In fact, too many companies take the
complacent approach of "one-size-fits-all" to marketing and
promotion with a worn out attitude of "business as usual" and
"we're the best, you're the rest" that stifles innovative
thinking (thinking outside the box) so essential for surviving
and thriving in a very competitive and dynamic industry where
change is the norm and maintaining success is the exception.


It's been Geela's experience as a self-supported and
self-published author, that greater degrees of success can be
achieved by any publishing company regardless of their size or
circumstances simply by implementing the following principles
for success that worked for her company GLOBAL VISION MEDIA:


1.  It's not your aptitude but your attitude – a winning attitude
   can mean the difference between success and failure.  Success
   is a matter of perception and an equal opportunity employer.
   You are as successful as you make up your mind to be. So
   don't be afraid to aim high.  Let the story of The Little
   Engine That Could and David and Goliath inspire you.  While
   some people thought that Goliath was too big to hit, David
   thought he was too big to miss.


2.  Recognize that dreams and aspirations for success have no
   expiration date – these are self-imposed artificial deadlines
   that are silent killers of creativity and motivation.


3.  What determines your level of success or level of failure
   is not lack of resources but rather lack of creativity
   (resourcefulness), high vision and faith (remember,
   quitters never win and winners never quit).


4.  No matter what you were brainwashed to believe, never
   underestimate your own power to write your own life script
   and command control of your destiny by either finding a way
   or making a way.  Also when you understand the difference
   between making things happen vs. letting things happen, you
   will generate whatever is necessary for you to reach your
   destination even when all the odds are against you. You
   no longer have to wait or be at the mercy of traditional
   distribution and bookstores as they hide your book between
   competitive titles on their shelves.  Your fate is in your
   hands and all that your hands need to do is to take
   advantage of the awesome power of modern technology which
   is now available to the "little guy" as well in order to
   compete successfully and even surpass the "big guys."  Any
   self-made successful person will tell you that indeed
   anything is possible especially to those who believe.


5.  Apply the Kaleidoscope approach to your marketing and
   promotion efforts – although there are finite number of
   pieces, infinite number of combinations and possibilities
   can be created simply by rearranging them. You are limited
   only by your own imagination and will.


6.  Don't use the Christopher Columbus method of planning your
   business if you are serious about reaching your destination
   of smooth sailing into a new world of success with glory.
   By failing to plan properly, you plan to fail by default.
   The power of strategic planning backed by a solid
   infrastructure cannot be overstated – it's what makes or
   breaks regardless of the quality of your product (book).
   A synergetic plan in place will serve as a compass to guide
   your actions, evaluate your performance and run your
   business more profitably.


7.  A good marketing plan requires the dexterity of a circus
   juggler mainly because of factors such as the different
   life-cycle stage of each title at any given time.  In
   Geela's particular case, as a self-contained, it was and
   still is a unique multi-faceted situation with multiple
   projects going on simultaneously, involving a brand new
   book, a music album and putting together an all-star benefit
   concert with major music producers as part of Geela's
   nonprofit organization, ONE SPIRIT, ONE WORLD (dedicated
   to promoting world peace focusing on children's issues),
   since Geela is an established singer/songwriter with many
   albums, awards and rave reviews, a visionary author and a
   long time peace and children's activist.  She is the
   founder of the nonprofit organization, ONE SPIRIT, ONE
   WORLD, a co-founder of a successful record label, GLOBAL
   VISION RECORDS in addition to being a co-fonder of an up
   and coming independent publishing company, GLOBAL VISION
   BOOKS/MEDIA.  To make life even more exciting, Geela is
   also a wife and a dedicated mom.


8.  Capitalize on any talents you might have to make up for
   perceived lack of sales and/or financial resources
   (initially when you are starting out).  Geela's situation
   is unique by all standards.  Hers is a multi-faceted
   situation (music/book/nonprofit organization) which greatly
   enhanced the success of her efforts.


9.  Broaden your marketing and promotional parameters and
   capabilities to include a multi-level marketing and
   promotion by reaching out to different audiences from
   ethnic to military and other untapped markets.  In Geela's
   case, because of her unique background, as an immigrant
   from Israel who was born in Iran, with a universal appeal,
   she capitalized on that fact to reach broader audiences
   that include ethnic, minorities, women and immigrants.


10. Your infrastructure needs to be built on a solid foundation
   which includes everything from an innovative strategic
   marketing plan to a coordinated program which includes
   the following elements:

   · A comprehensive marketing and promotional plan including
     assorted advertising mix in key places in addition to a
     national media campaign

   · Cutting edge on-line marketing and promotion with your
     own user friendly website (links, pop up banner, affiliate
     program, ezine newsletter, direct response with a
     compelling sales letter, article submission, media e-mail
     blast to keep your name in front of the media with
     different press releases, sample of products, plenty of
     endorsements, media room, useful information, strong
     search engines, just to name a few)

   · Sales forecast

   · Financial plans

   · Secure advanced endorsements for your book from
     world-renowned personalities, the media, book reviewers
     and best selling authors to establish credibility

   · Distribution

   · Fulfillment center with your own toll-free number.  In
     Geela's case she chose a number that's easy to remember
     for her radio interviews (800) 99GEELA

   · Create an outstanding press kit with useful information in
     addition to promotional and fun material such as posters,
     bookmarks, double sided glossy flyers and more

   · Marketing and promotion plans also for pursuing the
     non-bookstore markets (special sales/premiums/incentive)
     as well as sub-rights and foreign rights including film
     rights, especially like in the case of Geela, if your book
     is slanted towards a movie  – these are most lucrative
     sources for substantial revenues and profitability since
     you bypass the middlemen, massive discounts and have
     reduced returns.

   · Since no man is an island and likewise success is never a
     one-man show, it's essential to have a marketing support
     system, a Dream-Team if you will, which is made up of top
     notch like-minded people who share your vision, faith in
     the project and level of commitment to making it a huge
     success.  The more harmony and camaraderie the better
     information and creative ideas can be generated to help
     move your project forward, and combat those inevitable
     "marketing fatigue" while keeping you motivated.

   · To become a magnet of success and total prosperity live
     by the motto: "when I help others win - I win."

   · Author personal appearances, speaking engagements and
     other innovative forms of promotion such as running for
     an office (at least for a day...) and/or trying to break
     the Guineas book of records (well, at least in theory you
     can make the attempt...).  Once again, you are limited
     only by your imagination.


11. In order to get a head start on your promotional campaign
   consider using a direct response that can help put your
   title on the best seller list at least on Amazon.com by
   doing a massive and highly targeted e-mail blast.  This
   alone can open many doors for you and help you reach your
   destination so much faster and ... in style too.


12. Apply the old-fashioned yet proven method of making up for
   lack of financial resources the size of the "big guys" with
   OPM but not the traditional Other People's Money, but rather
   Other People's Minds, by networking, sharing up to date
   information, developing and nurturing partnerships while
   conducting massive research.  Remember, knowledge is power
   that provides you the winning edge.  It's cost free and it
   creates additional opportunities for growth while instantly
   becoming a success and prosperity magnet.


13. Strive to provide the highest quality in product and service
   and always go the extra mile, remember, the seed of money is
   service.


In the final analysis, it's the quality of the book that will
ultimately dictate the longevity and the level of success of any
marketing and promotional campaign. Geela's highly praised book
THE AMERICAN DREAM offers something very special that everybody
wants...hope and direction.  In fact, through her Principles For
Successful Living, Geela is revolutionizing the conventional
wisdom of achieving success, total prosperity and even global
unity.  And that's something that will always be in demand and
never go out of style.  Geela's fascinating personal story of
triumph over adversity and winning against all odds best
captures the true spirit of the American Dream which was based
on perspiration, innovation, risk and reward.  Of-course some
might think her tremendous success story (which took her only
twenty years to achieve) is only a result of luck or talent or
... whatever.   But perhaps a better definition of luck needs
to be when preparation meets opportunity. After all, if you know
where you are going, chances are you will get there, and if not,
then you'll end up on the road to nowhere.  Now that's something
to write about...



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Copyright © 2004-2005, Geela
Author of "The American Dream"
http://www.Geela.com

Geela is an award winning singer/songwriter/composer, columnist, and author of the best-selling book "THE AMERICAN DREAM," her true- life story of how she came to America as a young immigrant with nothing and overcame incredible obstacles to achieve mega-success. She founded ONE SPIRIT, ONE WORLD to help children and promote a culture of peace and harmony. Get a free sample of her music and her book at http://www.Geela.com