Business Survival and the Influenza Pandemic - Essential Preparations
for Critical Infrastructure & Businesses

DUBLIN, Ireland--(BUSINESS WIRE)--Nov. 18, 2005--Research and Markets
(http://www.researchandmarkets.com/reports/c27966) has announced the
addition of Business Survival and the Influenza Pandemic: Essential
Preparations for Critical Infrastructure & Businesses to their
offering.


Without exaggeration, if an influenza pandemic breaks out in
Australia, it will be unlike any other modern disaster. If a pandemic
were to occur, the effects would be colossal. In the worst case, it
could result in a worldwide depression as international trade
collapses, domestic confidence disintegrates and millions of people
die.

All critical infrastructure and other businesses need to plan for a
pandemic as the issue will not be going away in the near future. Their
owners, their customers and governments are increasingly going to
demand that businesses prepare, as the threat is both serious and
imminent.

This report provides critical infrastructure owners and businesses
with the necessary information to be prepared for a pandemic. In
particular, it lists practical actions that should be incorporated
into each organisation's business continuity and emergency management
(BC/EM) plans. These actions align with the pandemic phases in the
Australian Action Plan for Pandemic Influenza (June 2005).

Pandemics are like terrorism - both are probable but no-one knows
when, or what their consequences will be. Thus pandemics should be
treated in the same way as terrorism and other risks. That is, by
applying risk management to the threat, and incorporating the threat
into BC/EM plans.

Highlights

-- Why most organisations' BC/EM arrangements will not cope with an
influenza pandemic,

-- 3 tables detailing practical measures, such as when to cease
overseas travel and when to send staff home, that should be
incorporated in your BC/EM arrangements and which align with the
pandemic phases in the Australian Action Plan for Pandemic Influenza,

-- Areas to watch which could derail Australia's effective pandemic response,

-- Sectors which will suffer a massive decline in sales following a pandemic.

For more information visit http://www.researchandmarkets.com/reports/c27966