Business Building Tool in Network Marketing
"Success in 10 Steps"
Ever wonder why one person succeeds and another fails in MLM? Or
why someone has massive success in a company, then leaves, goes
someplace else, and never, ever again duplicates that success? Or
why some people spend 5, 10, even 20 years in network marketing
with NO success...
Yet they never quit!
Or how an industry that does so many things so wrong can still be
so popular ...
This Tool Can Change Your Life
On December 12, 2004, our team released the ebook "Success In 10
Steps", the story of what we have learned from 26 years in MLM.
The feedback has been astonishing.
People say, "I could have written that book!
That was my story.
Why did you steal my story? How could you know exactly what I
went through?"
Back in 1991, my mentor was making full-time income from MLM.
He retired from that company and actually joined over 100 network
marketing companies in the next few years, to figure out how this
industry really works: the good, the bad, the ugly.
Here's what he did:
1. Got on dozens of company conference calls
2. Organized & categorized companies,
products, compensation plans, distributor kits,
& marketing materials to compare each company
with all the others
3. Studied their business models, to understand
what kind of behavior certain business models
drove
4. Studied how different "upline gurus" trained
(or did not train) their people
This process answered all the mysteries. It also revealed some
valuable, valuable secrets about network marketing.
Example #1:
The hard-driving, closing salesperson is about 8% of the
population. And those 8% have convinced the other 92% that the 8%
are right and the 92% are wrong.
How did they do that?
Because that is what THEY do. It works for them, so they have
total confidence they are right, and when you feel their
confidence, you KNOW they must be right, so you do what they tell
you.
92% of the world's population is sales-resistant.
They do not like to be sold, and they do not want to become that
pushy, aggressive salesperson nobody likes. Yet when they join
MLM, some upline leader tells them,
"Make a list of your friends and family. Call them up. Get 'em
into the business. You need to hear 100 'No's for every 'Yes'.
Guess what?
It still only works for the 8%.
If you let them mesmerize you, you can wander aimlessly in the
"failure" desert for years...
Maybe forever.
The Choice Is Yours
You can't become something you hate in order to be successful.
This model works for the 8% who are real salespeople.
It's a disaster for the rest of us...
A very bad business model.
Example #2:
Every person on the planet has to be educated in the skills of
what they're doing.
Whether you're a doctor, carpenter, plumber, ditch digger ...
whatever you are... You've got to be taught the skills of that
business.
And what "Success In 10 Steps" does for people is, it gets them
to realize,
It's not your fault! The people teaching you didn't know any
better.
They weren't bad people. They weren't lying to you intentionally.
They just didn't know any other way to do the business.
Do you think you can wake up one morning and say, "I'm going to
be a doctor!"
And you go down and join a company, get a distributor kit for 50
bucks, and you're a doctor?
Of course not. That's ludicrous.
How about a carpenter?
No way. You have to learn pitches and square and level and plumb.
You have to be taught the skills. Yet people get in network
marketing, and they're told,
"Call your friends & family." It's the biggest fallacy in the
industry.
Network marketing is not a sales business.
It's a teaching & mentoring business.
When you build people, people will build your business. Those
upline guru leaders will tell you,
"Well, you didn't make enough phone calls. You're a loser. If
it's to be, it's up to me." Have you heard all that stuff?
I bet you believed it, too, haven't you?
Why This Ebook Is Such a Hot Tool For Building Your Business
So the ebook really opens people's eyes to the fact that they've
been lied to. You must do your business with people who WANT to
be in business with you. You have to sell product to people who
LOVE the product and want to buy it. That only comes through
target marketing.
We learned early-on about targeted marketing.
Only talk to people who have raised their hand and want what you
have.
Well, guess what? EVERY person who downloads "Success In 10
Steps" is trying to figure out why MLM is not working for them.
When you call them up, they could be in a company already. They
could be working the business a year or 2 or 5, 7, 10 years. But
why would they download that ebook?
They're divulging some critical information. The business is not
working for them.
They want to figure out what the problem is. And they're looking
to you for help. THAT is the basis of a long-term relationship,
and THAT is the effect you can create with "Success In 10 Steps."
See for yourself. Download your copy now.
---------------------------------------------------------------------
Jerry Olthoff lives in Apache Junction, AZ, with his wife,
Dr. Nancy Olthoff, and their 2 mini-dachshunds. For years he
owned an insurance agency. Now he helps people achieve success
in network marketing. Get your complimentary copy of "Success
in 10 Steps" at http://drolthoff.bigmlmlies.com/?mad=2823
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