While Generation Mobile has been texting their thumbs off and
compiling friends on Facebook, cell phone companies like
T-Mobile, AT&T, and Verizon have been competitively scurrying to
deliver the Next Cool Thing in social networking. The winner for
2008, according to Silicon Valley insiders at the Web 2.0 Expo
in San Francisco this week is the JYGY (pronounced "jiggy") free
text messaging tools that work on every service and every phone.


The free mobile texting enhancement, created by the
Atlanta-based JYGY, lets cell phone users instantly create a
mobile group text chat of 3 to 50 friends, instantly blast text
or picture messages to their groups, poll friends, connect with
their My Space or other social networking pages and a few other
proprietary JYGY micro-apps. It's called social networking 2.0
because it's mobile.

Now generation M'ers can send a photo of a proposed new BF
(boyfriend for those of you over 24) or a potential shoe
purchase to 5 or 50 of their friends simultaneously as a quick
poll to see if he, or they, are Hot. They can do it with their
cell phone and it takes about 10 seconds. What's more, instead
of simply texting back and forth between two people, JYGY's free
tools lets chatterers add another one, five, or fifty more
people into the real time text conversation and OMG, JYGY's
free!

"Web 2.0 is about people and JYGY brings the next step in
social networking to Generation Mobile" said Mikael Vinding,
JYGY's CEO. "With JYGY we have something that actually enhances
your mobile phone experience rather than simply creating links
to games or whatever."

A new alliance with Facebook, the social networking mega site
of the moment, is what really put JYGY on the map. Facebook's
several million users by definition are completely up on how to
make the most of their networks of friends and they are also
quick adopters of new technology that makes their personal
networks more interactive.

"With the Facebook application" said Mikael Vinding, "social
networking is no longer just uploading photos and videos. It's
true real-time human interaction and very very mobile."

On the business side, the JYGY Facebook launch, combined with a
simultaneous new set of JYGY iPhone features has put JYGY in
front of millions of texting teens, social networking devotees,
and ever-watchful venture capital firms, mobile carriers, and
others who make a living by catching the latest tech wave.

What it all means for the Atlanta-based tech company is yet to
be seen but for now, with JYGY at the hands of millions, the
company's development group is working 18 hour days to keep new
JYGY features coming. On the horizon are JYGY shopping features,
a new style of network dating, and some niche projects for large
media companies.

Even as he addresses day to day JYGY business, Vinding is
JYGY's most vocal evangelist; crossing time zones and continents
more often than most people cross the street. After several
years of investment and development Vinding says he is enjoying
his "Belle of the Ball" moment in the mobile user generated
content space.

JYGY is free to everyone at www.jygy.com. No downloads are
required; simply type in your mobile number, check a few boxes,
and anyone can be powered like Generation M.


About The Author: About JYGY - Atlanta-based JYGY is an
emerging leader in the mobile user generated content and mobile
social networking fields. No downloads are required to use the
service and its carrier grade mobile social networking plaform
is approved on all US wireless carriers. http://www.jygy.com