Holiday Lovemarks Around the Globe

Lovemarks.com and Avant-Guide Launch a Global Contest in Search of the Most Desired Holiday Gifts!

NEW YORK, NY -- (MARKET WIRE) -- 12/15/05 -- Could your holiday wish list mirror that of someone's across the world? Or are people more passionate about their local Lovemarks? What's hot on holiday wish lists in France, Italy or New Zealand? A global search for the most coveted gifts is underway and the consumer who submits the most enchanting list will win some fabulous prizes.

On the heels of the success of "Lovemarks: the future beyond brands," translated into 14 languages with 130,000 copies in print, Lovemarks.com is a platform connecting the world through the admission and discovery of things we find not only irreplaceable -- but irresistible. Thousands of people from every corner of the earth visit Lovemarks.com everyday to share their Lovemarks.

Kevin Roberts, CEO of Saatchi & Saatchi Worldwide and author of "Lovemarks: the future beyond brands," explains: "Lovemarks transcend brands. Lovemarks reach your heart as well as your mind, creating an intimate, emotional connection that you just can't live without. Ever. Take a brand away and people will find a replacement. Take a Lovemark away and people will protest its absence. Lovemarks are a relationship, not a mere transaction. You don't just buy Lovemarks, you embrace them passionately."

In Romania, Alexnadru wishes to unwrap anything by Audi, Timberland, or iPod. Alexandru admits, "These Lovemarks speak for themselves. They define my existence." Robyn from the U.S. writes, "I would like a set of Moleskines to record my trip to Australia, a new wardrobe from Anthropologie; Of course, I couldn't be without my Smith's Rosebud Salve, and last I would like to shop at IKEA while in Sydney, and take it all home to redecorate my house."

Avant-Guide, the insiders' guide to progressive culture, is partnering with Lovemarks.com to find the most inspirational holiday wish lists worldwide.

Visitors to Lovemarks.com create their holiday wish list by nominating 5 Lovemarks and then revealing the depth of these desires. The entry that evokes the strongest emotional connection will win the Grand Prize of a set of Limited Edition Avant-Guide travel books autographed by series editor, Daniel Levine; an Apple video iPod and a copy of the new expanded edition of "Lovemarks: the future beyond brands." Four Second Place winners will each receive sets of Avant-Guide travel books and a copy of the new edition of "Lovemarks: the future beyond brands."

The winner of the Holiday Lovemarks Contest will be announced January 31, 2006.